Website Editor

2 weeks ago

London, United Kingdom London Marathon Events Ltd Full time

**Website Editor**

**Who are we?**

At London Marathon Events we live our values Impact, Innovate, Everyone and Customer First. We strive to demonstrate these values in everything we do and this is reflected through our successful event portfolio - The Big Half, Vitality Westminster Mile, Vitality London 10,000, Standard Chartered Great City Race, Ford Ride London and Swim Serpentine and our flagship event the TCS London Marathon. These events generate millions for charities to improve the lives of individuals in London and across the UK. Our vision is inspiring activity in all ages, communities, abilities, and socio
- economic groups and we view sport as a force for good. Diversity, inclusion and wellbeing are at the heart of our events and we want to ensure they are at the heart of our company. We strongly value diversity within our workforce, and recognise that different people bring different perspectives, lived experience, ideas and culture to the company. This difference brings with it great strengths, including diversity of thought and innovation.

**Role Summary**:
London Marathon Events organises the TCS London Marathon, Ford RideLondon (the worlds greatest festival of cycling), The Big Half, Vitality Westminster Mile, Vitality London 10,000, the Standard Chartered Great City Race and Swim Serpentine.

Our seven event websites are the voice of truth for all our participants, spectators, charity partners, sponsors, stakeholders and our staff. Our new London Marathon Events website will go live in Q3 this year.

We are looking for an experienced and creative website editor to plan and manage all content words, images, video and animations - on our websites.

Each of our events has a unique life cycle and we want to deliver engaging, inspiring and timely messaging and content for all our different audiences throughout the year in line with the London Marathon Group value of **_Customer First together we go the extra mile_**.

This is an exciting role for a dynamic and forward-thinking website content editor.

**Responsibilities**:

- Leading on planning, website content calendar production, managing and publishing all content on our event websites
- Working with the marketing, social media, comms and content teams to ensure integrated delivery of inspiring, engaging and timely content across all channels.
- Working closely with the Website Product Manager on the development and delivery of additional functionality and refinements
- Liaising with departments across LME to ensure information is accurate and timely.
- Particular focus on the participant journey for all events and supporting every participant from the sofa to the finish line.
- Using analytics to inform and develop new content strategies to deliver best in class user experience for all audiences.
- Optimise existing and new content for search engines (SEO)
- Contributing ideas for content planning with the wider Marketing and Communications team
- Close liaison with the Customer Services team
- Commissioning content from freelancers and third parties as required
- Planning and delivering the content for the new London Marathon Events website
- Ensuring all content adheres to the LME Style Guide
- Working in the content team providing live digital coverage of our world-class events

**Performance Measures**
- Delivery of timely and inspiring website content, monitored through analytics
- Effective support of marketing for LME events
- Reduced inbounds to Customer Services
- Innovative support for event sponsors** Required Skills**
- Proven experience managing websites via a content management system
- Ability to craft compelling copy for our different audiences
- Creative ideas about use of different forms of content
- Ability to plan and deliver multiple workstreams
- Collaborative team player who is able to communicate effectively at all levels with internal and external stakeholders
- An understanding of SEO principles and best practices

**Leadership Competencies**:

- _ Decision Quality: _able to plan and manage the delivery of content on multiple websites
- _ Communicates Effectively and Collaborates_: strong interpersonal skills, especially with internal teams
- _ Customer Focus: _focus on the participant journey, anticipating every need
- _ Ensures Accountability: _ability to ensure others deliver information when required
- _ Instils Trust_ : builds credibility by demonstrating consistency, following through with commitments and operating with integrity
- _ Values Differences:_ ensures content is inclusive and accessible

**Essential skills and experience needed**:
**Essential**
- Excellent standard of written English, grammar and spelling
- Exceptional organisational skills to manage multiple concurrent projects
- Meticulous attention to detail and passion for excellence
- Ability to work under pressure and to tight deadlines when required
- Experience of working with all forms of content (words, video, imagery etc)

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