CRM Manager

Our client based in Kings Lynn is looking for an experience CRM Manager to join their Business.
Our client is a large global business looking to implement a new system and for someone to manage both the implementation process and the day to day management of the system once its up and running.

**Duties and Responsibilities**
- Successfully manage the ongoing adoption, governance and development of D365 CRM solution for the business.
- Engage in strategic thinking and planning about processes, vision, and improvements to maximise conversion and retention, delivering consumer loyalty and increasing their lifetime value to the business.
- Provide the commercial team with the means to leverage customer behaviours, lifestyle, transactional, and demographic data via CRM.
- Provide the means to gain insight into the efficiency and effectiveness of commercial activity.
- Understand and influence the customer and prospect profiling, optimising the lead flow process through the business.
- Proactively seek out the evolving needs of the organisation and effectively translate key choices and team capabilities into an ever-evolving product roadmap.
- Work with the marketing team to serve automated marketing processes and campaigns via CRM and associated third parties.
- Coordinate the timing of maintenance, configuration, new development and all testing.
- Support CRM users to learn and use the system effectively and to maintain data integrity.
- Engage users to understand the need for high quality data, and work with them to find solutions to ensure agreed upon workflow, data entry guidelines and business processes are being followed.
- Execute data integrity audits and manage/coordinate clean-up efforts including data imports/exports, and where appropriate, data migrations.

Libra Recruitment is an independent agency that focuses on permanent and fixed term recruitment specialising in HR, Sales, Marketing, Office support & Finance.