Marketing Executive

**About us**

Adamsons, based in Dukinfield, Cheshire, is an expert in home renovation, creating stunning spaces designed around customer’s needs and lifestyle. With over four decades of experience, we turn your dreams into reality, whether it's a gleaming kitchen, luxurious bathroom, sleek home study, or a breath-taking extension..

**Job Summary**:
**Key Responsibilities**:

- Content Creation, Photography/Video, and Testimonials:

- Develop compelling and engaging content for various channels, showcasing the excellence of our home renovation services.
- Coordinate and capture high-quality photos and videos of our projects, highlighting our commitment to quality and innovation.
- Manage and curate testimonials, both written and filmed, showcasing client success stories and the impact of our services.
- Ensure content aligns with the distinguished Adamsons brand voice, messaging, and marketing goals.

**Social Media Management**:

- Manage and grow our presence on social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
- Create and curate shareable content that reflects our industry leadership, monitor social media trends, and engage with the online community.
- Develop and execute social media campaigns to increase brand awareness and drive engagement, leveraging our unique selling points.

**Digital PR**:

- Build and maintain relationships with key influencers, bloggers, and media outlets, showcasing Adamsons as an industry thought leader.
- Develop and execute digital PR strategies to enhance the company's online reputation and visibility.
- Monitor and analyse media coverage, track PR metrics, and provide regular reports, emphasising our industry impact.

**Lead Generation**:

- Plan, execute, and optimise inbound and outbound lead generation campaigns, leveraging our unique selling propositions.
- Collaborate with the sales team to ensure effective lead hand off and follow-up, showcasing the value proposition of our services.

**Strategy and Planning**:

- Contribute to the development and implementation of comprehensive marketing plans that align with Adamsons' overarching goals and values.
- Manage the marketing budget effectively, allocating resources strategically to maximize ROI.
- Stay abreast of industry trends and competitor activities to inform marketing strategies and maintain our competitive edge.

**Analysis and Reporting**:

- Utilise analytics tools to measure the performance of marketing campaigns.
- Provide regular reports on key performance indicators, budget utilisation, and ROI, demonstrating the effectiveness of our marketing initiatives.

**Sales Enablement**:

- Ensure sales teams have all necessary sales tools and collateral to effectively communicate the unique advantages of our services.
- Collaborate with the sales team to identify and create impactful sales materials that resonate with our target audience.

**Events Management**:

- Plan and execute marketing events to enhance brand visibility and engage with the target audience.
- Coordinate logistics, promotions, and follow-up activities for successful event outcomes, reinforcing Adamsons' position as an industry leader.

**Qualifications and Skills**:

- Degree or equivalent
- At least two year’s experience in marketing, communications, or related field.
- Proven experience in content creation, social media management, digital PR, lead generation, and event management.
- Strong understanding of digital marketing trends and best practices.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas.
- Proficient in using social media management tools and analytics platforms.

**How to Apply**:
**Job Types**: Part-time, Permanent

Expected hours: 20 - 25 per week

**Benefits**:

- Additional leave
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 2 years (required)

Work Location: In person