Junior Marketing Data Analyst
4 weeks ago
Our client, a Professional Services firm, are looking for an entry level Marketing Data Analyst to support the marketing team. You will be extracting and manipulating marketing data to evaluate efficiency of different marketing channels.
Please note, this role can be based in London or Milton Keynes.
**Main Responsibilities as a Marketing Data Analyst**
- Collect and analyse data to support sector plans and answer marketing briefs
- Be able to perform valid and reliable market research
- Support the marketing team with designing market research surveys and compiling / analysing results into a report
- Interpret data intelligently and formulate reports
- Provide analysis on market trends, competitor analysis, and catalogue findings for reports, proposals and marketing activity requirements
- Analyse quantitative data to turn it into insights so the firm can improve performance marketing and customer experience metrics
- Evaluating and improving business processes and products using accuracy and statistical methods
- Identify and deliver opportunities to support the strategic direction through the better use of data and make recommendations
**Qualifications and Skills needed to be a Marketing Data Analyst**
- A creative and inquisitive mindset with the ability to offer practical solutions to work situations, always questioning and considering more efficient/effective alternatives
- Experience in manipulating data in Excel
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