Digital Marketing Specialist 10134
2 weeks ago
Digital Marketing Specialist
£32-37k + Benefits
Farnborough
VR/10134
Your role will involve:
- Localising and adapting digital marketing material developed by HQ in order to execute successful group-wide digital campaigns within the UK market and drive continuous improvement in campaign performance to support e-commerce sales
- Creating growth from organic search by working with content creation, copywriting, keyword strategy and link building
- Managing and optimising social media activity to support the e-commerce sales funnel
- Supporting work with external PR consultant, including advising on opportunities for press coverage and adapting social media activity in line with identified opportunities
- Participating in reviews of PPC activity (including paid search, programmatic display and YouTube), as managed by external agency, and give local input
- Analysing and reporting the results of digital marketing activity results, including key digital metrics, using Google Analytics and other reporting tools; identify potential opportunities and risks
- Minimum 5 years copywriting and digital marketing experience
- Strong written English skills
- Commercial focus with a good understanding of e-commerce
- Good analytical skills
- Excellent organisational skills and attention to detail
- Must have good knowledge of Google Analytics and Google Search Console
**Job Types**: Full-time, Permanent
**Salary**: £32,000.00-£37,000.00 per year
**Benefits**:
- Company pension
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Farnborough: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
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