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Sales Director, Gb

4 weeks ago

Malmesbury, United Kingdom Dyson Full time

About the Role

Reports to: Managing Director, GB&I

Commercial focus with responsibility for Sales, cost management of IBI, and delivering performance against key metrics as set out in the P&L:

- Author and drive effective strategies that optimize retail opportunities and Dyson profitably in line with total market goals
- Responsible for delivering monthly sales volumes and communicating to the management team and wider business any changes to the budget, target, or latest estimate - with a plan to address
- Working with Marketing and Finance to plan and execute below the line investments to deliver the best return on investment
- Leading the planning and execution of our new product launches with key customers

Develop a deep understanding of Dyson’s retailers and their objectives and be able to influence at all levels, to deliver business plans:

- Conduct regular meetings with key contacts within the trade to ensure customer account plans are on track.
- Annual (or as required) top to top meetings between Dyson senior personnel and key customers to build and discuss strategic growth plans and JBPs.
- Lead account team for all major trading agreements and subsequent negotiations with customers; drive defendable European trading strategies.
- Champion and deliver key customer initiatives both within Dyson and with the customer. (e.g. Category management, in-store fixtures, customer experience, returns etc)
- Work effectively with key functions in Dyson to promote the sales objectives, ensuring they are aligned with overall market objectives.

Lead the controlled retail strategy through the Retail Activation function:

- Control and monitor the P&L for physical & offline retailers, delivering cost-effective solutions across the portfolio.
- Ensure all retailer stores deliver best in class customer experience at point of sale, through fixture locations, quality, content/ story telling, compliance with VM standards.
- Monitor the ROI of all Expert & Stylist programmes, including their impact on unmanned stores
- Ensure all experts are trained to the highest level, and standards are maintained across the network.
- Work cross-functionally and collaboratively with Training, Marketing, and the Digital team to ensure that plans are connected and integrated. Work closely with Group Retail and Group Commercial teams to ensure that the customer experience is consistently executed across all portfolios.

Build Dyson’s future in Direct Retail
- Set up a compelling vision for Dyson’s Direct retail future in the UK Retail landscape
- Develop a compelling vision for Dyson Direct Demo Stores by observing and understanding trends in the ever-changing retail landscape
- Build & execute an ambitious 5-year expansion plan based on data analytics and shopper insights
- Drive Dyson’s ambitious expansion plans into Direct Retail by identifying new premium locations and ensure flawless project management for new store openings
- Deliver convincing business cases for new store and MDZ locations by considering strategic fit, sales potential, and costs
- Evaluate and negotiate with broker support new rental or existing lease contracts. Build strong relationships with landlords

Bring cohesive leadership to the Key Accounts teams and the Retail Activation teams:

- Inspire, lead and motivate the team through regular feedback, 1:1’s, Personal Development Plans (PDP), and objectives
- Placing customer experience at the heart of all processes and decisions.
- Manage processes to ensure that the team is as effective as possible to meet business goals
- Identifies gaps in knowledge and skills in the team and builds appropriate training solutions
- Develops talent and succession plans

About You
- Owner first Mind-set: You’ll understand and think first and foremost about what experience our plans and actions deliver for our owners, at every stage of their journey.
- Extensive experience when it comes to budget control and oversight - A deep knowledge of the financial backgrounds will help to own your budget
- Proven team leader and people manager, experience managing and leading complex teams nurturing talent, and managing poor performance as needed.
- Experience of sitting on a senior leadership team, understanding the bigger picture of an organization and being able to manage your team within this.
- Strategic Thinker: proven ability to set and implement a Retail strategy, leading a team as you do so in balancing the long-term vision with short-term deliverables.
- Comfortable with complexity, ambiguity, and change: Ability to navigate and influence in a matrix structure and react quickly to make changes based on the latest market trends and dynamics. You’ll be comfortable working with diverse teams across the organization and navigating a matrixed organization.
- Strong communicator with external and internal dialog partners on all levels
- Has a bias for action and to get things done with a positive attitude, energetic,

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