Marketing Analytics Lead

2 months ago

Bristol, United Kingdom TrustedHousesitters Full time

she/her/hers, he/him/his, they/them/theirs, etc).

TrustedHousesitters is a global pet care travel exchange; a double sided digital marketplace of owners and sitters that’s growing rapidly through our unique combination of product, proposition, marketing and community building.

We've just recently been named as one of the Escape the City's top organisations to work for 2023

Our small but mighty team has a collaborative and supportive culture. We’re passionate about pets, people and travel; continuously searching for the win, win, win that makes everyone’s lives easier, travel kinder on the pet and enables a more sustainable travel footprint.

We're fully in scale-up mode and have grown to be the only global platform of its kind. In the last few years, we’ve consistently achieved high year-on-year growth. Thanks to strong tailwinds in the pet and travel industry in the post-Covid world, 2022 has been our strongest year so far. At our marketplace we facilitate the perfect match between pet owners who want to leave their pets in safe hands and pet sitters looking to enjoy the companionship of pets whilst they travel.

We've recently made the transition to a remote-first business, however we've retained a HQ in central Brighton which is available for collaborative working and in-person meet-ups.

**About the role:
We're on the lookout for a passionate Marketing Analytics specialist to join our Analytics & Insight team. You'll be leading our measurement and effectiveness strategy in partnership with the CMO, supported by a dedicated Marketing Analyst. Owning the technology and processes that deal with data from a variety of sources, you’ll be responsible for providing the business with the insights that will help make better investment decisions as we scale up during 2024 and beyond.

We are looking for someone who is ready to take a business from a funnel-like, last-click attributed view of marketing performance to a place where the true value of different activities can be properly assessed and new investment can be allocated with confidence. This person will not only take ownership of Marketing Effectiveness but will build the team and the tools required to manage and maintain that function with excellence.

You'll be responsible for producing and automating reports, carrying out research projects, providing strategic support; you'll be giving the Marketing team - and particularly the CMO - the information they need to stay ahead in the competitive market.

Whether it’s attribution, Econometrics, incrementally, or just making sense of the modern Marketing metrics. You will play a vital role in delivering growth for TrustedHousesitters. You and your team will be using data from platforms including Google Analytics, Google Ads, Facebook, Instagram, Braze, Supermetrics, as well as actively managing the marketing data stored in our data warehouse. You’ll also be participating with tag management and event tracking where relevant to the Marketing and growth agendas.

**Responsibilities**:

- Development and improvement of the existing marketing effectiveness framework
- Ownership of all day-to-day analysis tasks, reporting jobs and dashboard creation for the wider Marketing team
- Line management of staff in the Marketing Analytics team
- Management of all Marketing data warehousing systems
- Sharing insights back to the business to help the leadership team make data driven decisions
- Working in partnership with the CMO to gather data requirements and to shape strategy based on insight
- Seeking out new process improvement opportunities

**Requirements**:

- 4+ years of experience in an analytics
- and/or marketing-specific environment (agency experience is a bonus)
- An eagerness to learn and improve analytics processes and tools
- Line Management experience of small team/persons
- Proven experience managing complex projects
- Detailed knowledge of digital marketing channels and their associated metrics. Specifically; Paid Search, Paid Social, SEO, Affiliates, CRM, Partnerships
- Proven experience in supporting strategic marketing decisions
- Experience creating and using data warehouses, and using SQL and SQL-based tools to interrogate those databases
- The ability to produce, automate and QA high-quality reports, dashboards and research documents
- Experience with a range of BI tools, web analytics and marketing platforms
- Strong analytical skills with great attention to detail and accuracy
- A strong communicator with the ability to simplify complex topics for non-technical or non-specialist audiences

**Nice to have**:

- Qualifications in Mathematics, Economics or Statistics

**Benefits**

In addition to a competitive salary and bonus, we offer a range of benefits, including:

- Fully remote work
- Discretionary 10% annual bonus scheme
- Generous equity options
- 25 days holiday annually plus bank holidays and Christmas to New Year closure
- Pension scheme: 5% from you as an employee and 3

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