Market Research and CRM Officer
7 days ago
Job description
**Permanent, 37 hours per week**
We’re looking for an experienced market research professional to join our CRM, Market Research and Market Insight team as a Market Research and CRM Officer. Reporting to the CRM and Marketing Data Manager, you’ll co-ordinate the University’s quantitative and qualitative marketing research activities to inform plans for targeted marketing and recruitment activities and portfolio development and planning. You’ll also support the customer relationship management processes which enable delivery of the University’s digital marketing strategy.
You’ll commission and carry out desk and field research using data analysis and interpretation, surveys and focus groups activity, all to produce research reports to support the development of the University’s recruitment and marketing activity.
You’ll also be an expert user of the marketing CRM system, Achiever, to support its efficient and continuous service.
For this role you must have a strong attention to detail, a methodical and logical working style, and be an effective communicator with stakeholders of all levels.
A mix of campus/home working may be available.
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For more information, please download the recruitment pack.
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