Digital Analytics Manager

2 weeks ago

West Midlands Region, United Kingdom Gleeson Recruitment Group Full time

My client, a high-growth retail business based in the West Midlands, is looking to recruit a Digital Analytics Manager.

This is a newly created role as part of ongoing digital expansion. The role will join the digital leadership team and will play a key role in managing their analytics programme and shaping the overall digital direction.

The Digital Analytics Manager role will encompass:

- Develop and implement a digital analytical framework using a data first approach on digital analytics
- Provide detailed customer first insights, enabling senior stakeholders to make informed decisions on a variety of matters such as digital sales and marketing performance, website optimisation, projects and strategies.
- Weekly, monthly and quarterly KPI tracking to diagnose onsite customer journey and identifying where improvements can be made.
- Promote Digital measurement and analytical best practice to deliver the commercial plans for all Digital channels.
- Work closely with digital marketing team to set up Omnichannel Campaign effectiveness insights and attribution modelling.
- Review Digital marketing channels performance and where improvements need to be made through Optimisation Analysis for a better ROI.
- Manage optimisation of Google Analytics, Google Tag Manager, Salesforce Reporting and other internal reporting systems.
- Experience in digital analytics from a reporting & insights perspective using various digital analytics suites.
- Understanding of Conversion Rate Optimisation from using various data points.
- Understanding of online conversion funnel including path to purchase and customer journeys.
- Strong understanding of customer experience and behaviour online.

You will be a commercial individual, driven by solving problems and making a difference. You will demonstrate strong business partnering and stakeholder management skills.

Highly competitive package.

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