Paid Marketing Specialist

7 months ago

Norwich, United Kingdom Pivotal Full time

Company Description:
Pivotal is a renowned digital marketing agency that specialises in providing innovative and effective marketing solutions for businesses worldwide. With a strong focus on driving results and exceeding client expectations, we are committed to delivering exceptional strategies and outstanding service. Our team of dedicated professionals is passionate about staying ahead of industry trends and delivering exceptional performance.

Job Summary:
We are seeking a talented and experienced Paid Marketing Specialist to join our dynamic team at Pivotal. As a Paid Marketing Specialist, you will be responsible for planning, executing, and optimising paid marketing campaigns across various channels to drive qualified traffic and achieve our clients' marketing goals. This role requires a deep understanding of paid marketing platforms, strong analytical skills, and a passion for delivering exceptional results.

**Responsibilities**:

- Develop and execute comprehensive paid marketing strategies across platforms such as Google Ads, Meta Ads and other relevant advertising providers
- Conduct research, competitor analysis, and audience targeting to optimise campaign performance and maximise profitability
- Create and manage paid search, display, and social media advertising campaigns, including ad copy creation, bidding strategies, and ongoing optimisation
- Monitor campaign performance, analyse data, and provide actionable insights and recommendations for optimisation to maximise campaign effectiveness
- Collaborate with clients and internal teams to align paid marketing strategies with overall marketing objectives and business goals
- Conduct A/B testing to optimise campaign performance, including ad creative, settings, and targeting
- Stay up-to-date with industry trends, emerging platforms, and best practices in paid marketing, and incorporate new strategies and tactics into campaign planning
- Generate detailed reports on campaign performance, including key metrics and insights, and present findings to clients and internal stakeholders
- Collaborate with cross-functional teams, including design, content, and development, to ensure cohesive and integrated marketing campaigns
- Stay informed about industry updates, platform changes, and digital marketing trends to maintain a competitive edge in the field of paid marketing

Qualifications:

- Proven work experience as a Paid Marketing Specialist or similar role, with a track record of successfully managing and optimising paid marketing campaigns
- In-depth knowledge of paid marketing platforms, including Google Ads, Microsoft Ads, and social media advertising (Meta Ads, LinkedIn Ads, etc.)
- Strong analytical skills with the ability to interpret complex data, draw insights, and make data-driven decisions
- Proficiency in keyword research tools, analytics platforms, and campaign management tools
- Excellent communication skills with the ability to effectively communicate strategies, results, and recommendations to clients and internal teams
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Creative thinking and problem-solving skills to optimise campaigns and achieve marketing objective
- Up-to-date with the latest industry trends, best practices, and emerging platforms in paid marketing

**Location**:
This position is based at our headquarters in Norwich

How to Apply:
If you are a driven and results-oriented Paid Marketing Specialist looking to join a dynamic team, please submit your resume along with a cover letter highlighting your relevant experience and achievements using the link below.

**Salary**: £25,000.00-£28,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Referral programme
- Sick pay
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Norwich: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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