Modelling Solutions Executive

4 months ago

London, United Kingdom Wavemaker Full time

**Modelling Solutions Executive**

Reporting to: Modelling Solutions Manager/Director

Key Reports: n/a

**About the role**:
Wavemaker’s Modelling Solutions team sits within Wavemaker’s effectiveness consultancy which leverages data and advanced analytics to help drive effective planning decisions across our client’s marketing mix.

The Modelling Solutions team’s two main analytical tools are Econometrics, which focuses on understanding the drivers of a client’s sales and Vitality IQ, which focuses on understanding the drivers of a client’s brand health.

These 2 products allow us to provide recommendations that drive tangible business improvements to our clients.

Wavemaker Modelling Solutions works with a broad range of clients of different scales and industry sectors including Nationwide, Morrisons, Merlin, and a number of government departments. Additionally, Wavemaker Modelling Solutions looks after a number of other analytics solutions including TV attribution modelling and digital data modelling to provide more granular insights to drive media optimization as well as how sustainability and DE&I can form part of a marketing effectiveness framework.

We are looking for a Modelling Solutions Executive to help support our growing team of experienced econometricians deliver bespoke modelling projects for a range of clients.

The executive will be involved in all phases of the projects from initial sign off through to production of the model outputs.

You will also provide ongoing support to a wide variety of people in the Wavemaker client teams, working collaboratively to ensure the learnings from modelling projects are consistently applied to media planning decisions.

We’re going through a period of rapid and exciting growth and are looking for someone to help us continue our winning pitch streak and share our ‘positive provocation’ story with our clients, our prospects, our people and the industry at large.

**In this role, you will**:

- Manage the creation of econometrics datasets. Working with the effectiveness team, Wavemaker client team, and client, you will identify and source all key data inputs to include in the modelling data set.
- Own the data master for econometrics projects and conduct thorough checks on all data to be included with each analysis.
- Seek out ways to improve the data collection process, the 3rd party data ingested, and work with teams to identify the best way to automate or improve data ingestion techniques.
- Support the Modelling Solutions Manager in building robust models that are both statistically strong but also represent an accurate estimation of consumer behaviour.
- Compile all model results, charts, and summaries in a consistent and clearly structured report, including full evaluation of media performance and any other important factors.
- Build and update econometric forecasting tools & optimisation tools using the modelling outputs.
- Feed modelling outputs into relevant benchmarking databases for cross-brand trend analysis.

**Core skills**:

- Practice Area Knowledge
- Problem Solving
- Stakeholder Relations
- Effective Communication
- Analytics and Insights
- Building a business case
- Business Intelligence and Reporting
- Quality Assurance

**About Wavemaker** UK**:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Morrisons, Nationwide, Merlin, Danone, and a number of key government departments.

Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.

A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:

- **deep knowledge** of our clients’ business
- the **confidence to challenge** what’s gone before
- the **support to go further** **than we thought possible.

**We are an equal opportunities employer**

LI-GL1

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