Social Media Coordinator

5 months ago

Edinburgh, United Kingdom Franklin Templeton Investments Full time

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world

The financial industry is evolving rapidly. At the forefront of that evolution is digital - an efficient conduit to build relationships, simplify tasks and ensure firm accessibility (on the client’s terms) throughout the experience. Today, without question, social media plays an integral part in the digital flow.

As a member of the Global Marketing team, the Social Media Coordinator (Digital Assets) will help deliver and manage Franklin Templeton Digital Asset’s social media strategy. We are looking for a social media strategist who lives and breathes digital assets (covering areas such as web3, blockchain, DeFi, cryptocurrency and more), with a strong community management background and top-notch relationship-building skills.

What are the ongoing responsibilities of a Social Media Coordinator (Digital Assets)?- Manage the social media strategy and content calendar for Franklin Templeton Digital Assets- Transform complex concepts into easily digestible, engaging, eye-catching content designed specifically for social media- Inbound and outbound community management, including, but not limited to building and nurturing a community passionate about digital assets- Social listening to better understand digital assets landscape on the web- Conduct competitor analysis and monitor the online digital assets landscape- Stay abreast of social media trends and platform advances in order to ensure content is best in class- Support initiatives led by Social Media Managers and Employee Advocacy Program lead as needed

What ideal qualifications would help someone to be successful?- Bachelor's degree or equivalent experience- Experience developing social media content and managing online communities for a major brand in a corporate environment- Deep understanding of digital assets and the online communities that champion them- Develop copy and communications that will lead to optimal community engagement and impact- Proficient in graphic image creation for the web (Canva or similar)- Working knowledge of Sprout Social or similar SSM software- Ability to work independently; participates in determining objectives of assignment; plans, schedules and arranges own activities in accomplishing objectives- Ability to organize and prioritize workflow and to coordinate the work of others- Outstanding communication and relationship-building skills- Ability to show a portfolio of client work

ASSOCIATE

LI-Hybrid

Job Level: Individual Contributor
- Experience our welcoming culture and reach your professional and personal potential
- Building teams with diverse skills, backgrounds, and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people, but also drives innovation and enables us to deliver better client outcomes. So, no matter your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We will provide you with tools, resources, and learning opportunities to help you excel in your career and personal life.
- Hear more from our employees
- We want our employees to be at their best. By joining us, you will connect with a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for staying physically and mentally healthy, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have you covered.
- Learn more about the wide range of benefits we offer at Franklin Templeton- Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
- As part of our commitment to fostering a diverse and inclusive work environment, we welcom

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