Marketing Apprentice

**Job Title**:Marketing Apprentice

**Location**: Eccles

**Salary**:£20,000

**Contract**:37.5 hours - Full Time - Office-based

**Apprenticeship**: Multi-Channel Marketer level 3

**Additional qualification**: Foundation CIM level 3

**Working Time**:Monday - Friday 8.00 AM - 16.00 PM with some flexibility required

**Holiday**: 26 days holiday

**About our client**

Our client is an 11 - 16 secondary school near Eccles and is part of the largest multi-academy trust in the UK. They’re looking for a Marketing Apprentice to join their vibrant school and the Marketing & Communications Cluster Team to help them achieve their objectives. This role will be part of the Multi-Channel Marketer level 3 apprenticeship with an embedded CIM.

**The role**

The main purpose of the role is to manage internal and external online and offline communications for the academy raising awareness of the school’s academic excellence and exciting offering for students, maximizing the number of student admissions by coordinating effective admissions campaigns, and elevating the school’s reputation within the local community.

You will be responsible for the marketing, recording and communication of all activities and events pertaining to students and visitors to the school, building good relationships with key members of staff to identify upcoming events and stories.

You will own the academy website, social media and events calendar and have experience in campaign planning and evaluation.

**Responsibilities**

As a Marketing Apprentice, you’ll have a wide range of end-to-end responsibilities including:

- Adhering to brand guidelines across all digital and offline communications for both the academy and the wider organization;
- Collaborating with the Cluster Marketing and Communications Manager to devise strategies ensuring stakeholder satisfaction and meeting admissions objectives;
- Working collaboratively with stakeholders across the cluster to ensure effective project management;
- Developing and maintaining the school’s social media presence, managing content calendars, and creating engaging written and visual content across various platforms and monitoring key performance indicators to gauge campaign effectiveness.
- Analysing trends and competitor performance, as well as collaborating with local organisations and influencers;
- Owning and overseeing the website, including maintaining, updating, and curating high-quality content through the CMS;
- Coordinating website compliance to meet OFSTED and DfE requirements, safeguarding, and security standards, and collaborating with key academy staff for relevant sections.
- Ensuring engaging, up-to-date content tailored to parents and students is essential, while leveraging the website as an effective recruitment tool for prospective students and staff;
- Curating a library of high-quality photography and video for digital and print platforms, and crafting compelling content for the website, newsletters, and press releases to enhance academy visibility and engagement.
- Designing professional marketing materials for key events such as admissions and parents’ evenings, maintaining updated corridor displays in collaboration with staff and reprographics, and coordinating in-house printing.
- Leveraging relevant channels to effectively disseminate communications to diverse stakeholders, ensuring both internal and external communication reflects the academy’s values and ethos.
- Supporting community initiatives and projects to foster PR opportunities and relationships is essential, alongside working with the group’s press agency to write and distribute news releases;
- Overseeing academy-hosted events, ensuring effective promotion and marketing while maintaining a network contact list of external parties and attendees;
- Evaluating the impact of events and reporting findings to the Senior Leadership Team and Cluster Marketing & Communications Manager;
- Leading project management for and attending public relations and student recruitment events, such as Prize Giving Evening, Open Evenings, Prom Nights, and GCSE Day, is integral to enhancing the academy’s image and attracting prospective students.
- Will have excellent interpersonal skills;
- Be a team player;
- Have a ‘can do’ attitude;
- You should have outstanding verbal and written communication skills;
- May have some experience in creating content for social media, websites and publications including photography, video and graphic design;
- May have some experience with design software such as Canva or Adobe Suite;
- Hold GCSEs in English and maths at grade C/4 and above;
- And, should be passionate about inspiring young adults.

**The Multi-Channel Marketer Apprenticeship**

This role will be part of a marketing apprenticeship provided by The Marketing Trainer. Whilst studying towards the Multi-Channel Marketer Level 3 Apprenticeship you’ll learn about:

- Campaign management;
- Content creation;
- Socia