Content Writer

3 months ago

Blackburn, United Kingdom Vision Linens Full time

Join us at an exciting time; we are a world-leading têxtile company supplying the biggest names in the hospitality, healthcare and retail markets. We work with the likes of IHG, Hilton and Accor, as well as government organisations and retail players such as John Lewis & Partners, Next and Macy’s.

As part of our ongoing expansion, we’re looking for a content writer who will provide thought leadership expertise and brand ownership. You will need to be able to create and adapt digital designed content to reach across all media and channels.

At the heart of this role, the Content Writer will support editorial and the broader content strategy with key focus on achieving key brand positioning, reach, awareness and sentiment.

**Key Responsibilities & Duties**
- Work closely with the Head of Marketing to execute a content plan across all key channels.
- Create precise, concise, and captivating written content, and make sure our company and brands are presented in a unique, consistent manner across all media.
- Produce engaging and SEO-optimised written content for blog articles and long-form pieces, incorporating effective SEO strategies to enhance visibility and drive organic traffic.
- Ensure key brand messaging and brand positioning is the focus of all content and related campaign activities.
- Collaborate closely with cross-functional teams to ensure the development of cohesive storytelling that also aligns with regulatory and legal requirements.
- Seek opportunities for content enhancement across division, both through internal employee and external customer communications.
- Demonstrate content execution’s impact on brand positioning in market, highlighting growth in reach, awareness, and sentiment.
- Supporting colleagues in the Marketing and Sales teams to deliver a coherent and aligned brand message through best-in-class content production.
- Suggest tools and processes to develop best practise and streamline activities.

**Additional Duties**

From time to time, the company may require the Content Writer to perform duties outside of this specific remit. Any additional duties will be agreed and in line with the business needs and model. This extends to the undertaking of personal development and training activities deemed necessary to continue operating successfully within the role.

**Skill Required**
- Demonstrated experience producing great content in both B2B and B2C
- Excellent written and verbal communication skills, and the ability to express complex product detail, features and benefits in a clear, easy-to-understand manner.
- Strong understanding of SEO best practices, including keyword research, on-page optimisation, and content strategy development
- Strong project management skills - working with cross-functional teams to deliver great results
- A desire to build something new, work in a collaborative environment, and willingness to learn and grow
- Proficiency in languages other than English - an advantage

**Place of Work**

This is a permanent, full-time, hybrid role based at our office in Blackburn, Lancashire.

**Employee Benefits**

We offer a range of benefits including:

- 25 days holiday
- Workplace pension scheme
- Employee development programs
- Employee discounts
- Family & friend discounts
- Free Friday lunches in the office
- Long service recognition
- Free parking
- Employee assistance scheme
- Social opportunities
- Group life cover scheme

**Individuals Values**

Vision believes in a core set of values. All employees are expected to demonstrate and bring our core values to life throughout their business interactions.
- One Vision: We are a customer focused, united, global business setting the standards.
- One Passion: We are passionate about our business, our brand and our products
- One Goal: We strive for success and endeavour to change, evolve and lead.
- One Voice: We communicate and share knowledge to improve our company
- One Team: We respect our colleagues and our partners; together we succeed

**Job Types**: Full-time, Permanent

**Salary**: Up to £27,000.00 per year

**Benefits**:

- Company events
- Company pension
- Discounted or free food
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

Ability to commute/relocate:

- Blackburn, BB1 2QE: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Blackburn, BB1 2QE

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