Brand Manager

2 days ago

East Leake, United Kingdom British Gypsum Full time

**Brand Manager - Based from East Leake, Loughborough**

**2 x vacancies (Brand Manager British Gypsum & Brand Manager Isover & Celotex)**

**Highly competitive benefit & Reward**

At Saint-Gobain we pride ourselves on being innovative, customer focused, agile, open and engaging and entrepreneurial. We are also proud to have been named a 'Top Employer' for 5 consecutive years. If you want to know what it's like to work for a top employerthat is working hard to make the world a better home; then please read on to find out more about this exciting opportunity to join us as a Brand Manager for Saint Gobain Interior Solutions, a collective of 3 leading brands, British Gypsum, Isover, and Celotex.Our Interior Solutions companies are market leaders in the manufacture and supply of plaster and insulations materials for the built environment, materials we are all surrounded by every day.

**Is this role right for me?**

We are looking for the right person to fit in with our Saint-Gobain culture, but we know this needs to be right for you too. So if you think you match with the following, then we would love to hear from you

**What is the core purpose of the role?**

You will be owning the development and delivery of one or multiple brands in support of the appropriate Product/System portfolio and customer roadmap. You will be designing specific brand communication strategies that truly connect with and support our audiencein collaboration with key stakeholders building market awareness, pull, and delivering measurable Sales & Marketing goals. This enables our brands to realise their commercial contribution and product leadership ambition.

KEY RESULTS AREAS
- Campaign Content - Management of campaign dashboard showing progress on target customer engagement & targets
- Project Management - Projects on target & the number of projects active and delivered successfully.
- Communications strategy - Contribution to and management of brand health, brand NPS scoring, brand CVP, brand message house, and brand boiler plate.
- Experimentation and communication implementation - driving to meet KPIs and displaying a great understanding of communications impact by sector/product /customer groups
- Customer intimacy - Investing time to understand customers' needs and expectations, identifying communication opportunities thereby informing communication strategy.
- Best practice - Cultivates key relationships with third parties and accesses targeted information sources so as to access communications best practice and expertise to inform ways of working
- Strategy evaluation - Assessing KPIs & ROI to understand the effectiveness of communications by sector, product and customer groups thereby gaining learning for future communications
- Commercial awareness - Liaises with colleagues and accesses marketing insight so as to keep abreast of sector, B2B and B2C supply chain know-how enabling effective commercial decision-making
- A business or marketing degree supported by a CIM qualification to level 6
- Experience in managing communications campaigns, focussed on content, thought-leadership and engagement
- Strong working knowledge of content strategies, web development and social community management growth and conversion - expertise in content creation and storytelling
- Experience in measuring results, analysing NPS scores and adjusting accordingly.
- The ability to work effectively under deadline and manage multiple projects simultaneously
- A strong focus on customers, collaboration and delivering
- A talent for building and maintaining strong relationships with all internal and external customers and stakeholders
- A collaborative approach to your work, with a positive, solution focused outlook
- Good copywriting skills being able to identify and correct copy that does not match brand tone of voice
- Experience of briefing and managing external agencies
- Experience of managing a press office, dealing with journalists and securing positive coverage
- Experience in managing corporate reputation, dealing with sensitive issues and providing advice on crisis communications issues
- Experience in animation, video production, event management and trade shows
- Experience in using and scheduling best practice content on social media platforms

**About Us**

Are Saint-Gobain an Inclusive employer?

We're working hard to be, and we're keen to hire talented people regardless of their background, abilities, ethnicity, religion, sexual orientation, gender, national origin, taste in music, fashion sense or anything else that makes you, you

We understand that a diverse workplace is not only a more enjoyable place to be, but also facilitates better decision making and innovation. So, whoever you are, and whichever Saint-Gobain business you join, you can be sure of a warm welcome with us.

And what about flexibility?

The world of work is changing, and at Saint-Gobain we are open to new ways of working in order to attract talented people to our business. We understand that everyone has different needs and commitments. Therefore, we are very open to discuss any flexiblerequirement or need that you may have for this role (this could be flexible hours, a job share, part time, to name a few). We can't guarantee to meet all requests for flexibility when we are recruiting, but we promise to listen.

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