International Brand Ambassador

6 months ago

Glasgow, United Kingdom Pernod Ricard Full time

Be part of something big

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.

Here in the UK

In the UK, Pernod Ricard is made up of 3 businesses:

- Pernod Ricard UK, which markets, sells and distributes our products in the UK market
- Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
- Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Your unique contribution

You will have 6 main areas of responsibility:
Brand Education and Mentoring - Create brand advocates all over the world and at home. Be an impactful storyteller and educator executing Chivas Brothers’ education programme. Maintain expert knowledge on Scotch whisky and win hearts and minds through presence and delivery. Travel to support affiliates and global teams in promoting our brands to an international audience. Act as brand and company spokesperson in press, broadcast and events. Inspire internal audiences including international brand ambassador community through authority and knowledge.

Hosting - Build relationships through corporate hosting at Linn House, educating and inspiring conviviality through education, activities and social events. Support new initatives and VIP experiences to trial, track and evaluate to optimise experiences.

VIP relationship and luxury business development - Develop and maintain relationships with Chivas Brothers’ VIP network through VIP hosting and education and overseas travel to activate and drive commercial success of luxury programmes.

Brand Management and insight - Support brand experience and advocacy team, brand home teams and global brand teams in key projects related to brand and experience building. For example - influencer management, drinks strategies, innovation and product launches, trade advocacy strategies, content development.

Social Media - Develop and manage a high-profile social media presence to target consumers, influencers, key contacts, and opinion leaders.

Measurement and reporting - Create monthly report for internal circulation on brand ambassador activities detailing project and overseas work, impact, key learnings and insights.

Your blend of talent

This position could be right for you if you:

- Have experience in a senior advocacy role.
- Are passionate about Scotch whisky, authority, and credibility to represent our brands on a global stage.
- Can commit to travelling regularly within the UK and overseas.
- Are an excellent public speaker and communicator - ability to influence key stakeholders internally and externally.
- Are a self-confident, outgoing individual who actively enjoys building strong relationships and is a strong networker.
- Take initiative to make things happen - entrepreneurial, enthusiastic, a ‘can do’ attitude.
- Are highly active and engaging on social media.
- Can work unsocial hours including evenings and weekends.
- Possess a responsible attitude and approach towards alcohol.
- Hold a full, UK clean driving licence.

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing

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