Social Media Marketing Specialist

2 weeks ago

Douglas, United Kingdom Canonical Full time

We're on the look out for a brilliant Social Media Marketing Specialist to join our team and take our communications to the next level. Our social media provides a window between the people who make our products and those who use them. With audiences in the millions, our online communities have the opportunity to talk to us, engage with us, provide feedback and be involved in the world of Ubuntu. From #opensource to coffee on K8s, launch previews to twitter storms over some cool release swag, our marketing team is committed to creating conversations with audiences all over planet earth.

As a Social Media Marketing specialist you will:

- Create, schedule and publish content and campaigns across multiple social media channels
- Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
- Support the growth and nurturing of Canonical's social media audiences, while increasing engagement rates and valuable actions
- Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
- Be responsible for executing A/B and multivariate growth tests
- Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
- Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
- Package all of Canonical's product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.

The successful social media specialist will have:

- Experience managing social media platforms for tech brands, part of a content team or marketing agency
- Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
- Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
- An analytical eye and a good sense for the type of content that performs best depending on platform and objective
- Experience with educational content funnels, and using video as a core social media marketing asset
- Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
- Excellent verbal and written communication skills, strong content marketer
- Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality

What Canonical Offers:

- Learning and Development
- Annual Compensation Review
- Recognition Rewards
- Annual Leave
- Priority Pass for travel
- Flexible working option
- Canonical believes a diverse workforce enhances our ability to deliver world-class software and services which meet the world's computing needs. We are committed to ensuring equal employment opportunities for all qualified individuals. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status._

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