Head of Marketing

4 weeks ago


Plymouth, United Kingdom Responsible Life Full time

**Head of Marketing - Responsible Life**
- **Company Detail**:_

Responsible is one of the UK’s leading later life lending specialists and we are looking for a Head of Marketing to join the department as maternity cover for a minimum of 9 months.

The Marketing Department supports both B2C and B2B growth across Responsible Life and Responsible Lending. With a 7-figure marketing budget, we currently work with a wide range of partners such as The Telegraph, Reader’s Digest, Compare the Market and Royal London.

We are looking for a switched-on, commercially minded and experienced Marketing Specialist to take responsibility for the success of the department.
- **Job Description**_

The Head of Marketing will be responsible for leading our company's marketing efforts, reporting into the Group Marketing Officer. You will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning, and coordinating marketing efforts, building awareness and positioning for our company's brands and effectively managing internal and external stakeholders.

You will work closely with our Performance Marketing Manager, Head of Finance, Intermediary Sales Director, and Commercial Director to assess KPIs and maximize profits.

You will need to have proven experience in running a marketing team and marketing campaigns. High competency in project and stakeholder management is a huge advantage.
- **Key Responsibilities for the Head of Marketing**:_
- Evaluating, developing, and executing our marketing strategy and marketing plan.
- Planning, directing, and coordinating the marketing department, overseeing a range of activity across digital, content and event marketing.
- Analysing, understanding, and reporting against performance, supporting sales and lead generation efforts.
- Developing growth forecasts and proposing budgets.
- Building brand awareness, positioning, and loyalty.
- Directing B2B marketing activities, in collaboration with the Business Development Team.
- Coordinating marketing projects from start to finish.
- **Desired Skills for the Head of Marketing**:_
- Ability to organise a team, motivate and inspire.
- Proven ability to manage large budgets against set KPIs.
- Demonstratable digital marketing strategy experience, with data-driven mindset.
- Strong grasp of the customer journey and CRO.
- Excellent understanding of ROI measurements/attributions.
- Effective time management skills and the ability to multitask.
- High competence in project and stakeholder management.
- Excellent interpersonal, written, and oral communication skills.

A strong work ethic is essential, working closely with the wider team to ensure the department’s goals are met, as well as pursuing your own personal development and keeping on top of market knowledge and trends.

Our Marketing team currently work 3-days per week from our Plymouth based office, with 2 days at home. Ideally we are looking for someone who can work the same hybrid pattern, however we can provide a level of flexibility for the right person.

**Job Types**: Full-time, Fixed term contract
Contract length: 12 months

**Salary**: £35,000.00-£40,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Referral programme
- Sick pay
- Wellness programme

Schedule:

- Day shift
- Monday to Friday
- No weekends

Application question(s):

- Please confirm you are able to able to commence employment from July 2023, and are aware this is a contract-only role.

**Experience**:

- Digital marketing: 5 years (preferred)

Work Location: In person

Expected start date: 03/07/2023


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