Product Marketing Director

4 weeks ago

City of London, United Kingdom BMS Performance Ltd Full time

**The role**:As the Product Marketing Director you will be responsible for the go-to-market messaging and positioning of our client's product suite. The Product Marketing team will play a pivitol role in ensuring that the sales team are fullyequipped to successfully sell.

As the Product Marketing Director, you will be tasked with bringing the suite of products and services to the market globally. The ability to act as the voice of the customer will be key to success in this role as you work closely with senior stakeholdersto ensure that the unique product benefits are being articulated effectively.

Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities are critical to your role. Your role can be split across delivering insight and tools that enable product success and commercial success.

**Responsibilities**for the Product Marketing Director:

- Create value propositions, messaging and positioning which translates technical strengths into compelling and well-articulated use cases
- Ability to craft compelling stories around products which translate into measurable growth and revenue
- Identify addressable market, marketing segments and personas
- Develop buying group/customer journeys
- Work with the marketing & product management teams in order to create a wide range of high value compelling content & collateral
- Create/maintain sales collateral & enablement data portals
- Measure and optimise the buyer journey around product feature adoption and usage
- Manage a team

To be considered for this role **you must have**:

- 6+ years' experience in B2B product marketing within SaaS / Fintech / regtech
- Be comfortable working in a fast-paced environment
- Be equally comfortable working autonomously and in a team environment
- Strong written and spoken communication

**The Company**:The company were formed 20 years ago and have continued to grow from strength to strength. This is the perfect opportunity for someone to take market a very exciting proposition, utilise the expertise, data and tech from thewider business and scale the organisation as one of its key leaders.

They are currently going through a hiring phase of more recruits into the marketing and creative teams. This is a great time to join.

This Product Marketing Director role is an integral position in the business to support business objectives being hit. This is for someone that has the strategic nous and desire to get their hands-dirty and build our client's product marketing function.

**The package for the Product Marketing Director**:

- £100,000 - £150,000
- Great additional benefits
- Flexible working

**Location**:The Product Marketing Director role is based in Central London.

?BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.?

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