Membership Engagement Manager
2 days ago
As the Membership Engagement Manager, you will be responsible for contributing to the RCOT strategy and vision through your direct interaction with members and will play a key part in retaining and growing their membership. You will develop innovative mechanismsto interact, listen, learn and understand the charities membership. Your analysis of learnings will provide data driven insights into their members' needs, membership trends and future possibilities.
**Client Details**
RCOT, the Royal College of Occupational Therapists, have championed the profession and the people behind it for over 90 years; and today are thriving with over 35,000 members.
Their new and exciting strategy will enable them to reach more people and create wider positive impacts - achieving life-changing breakthroughs for their members, for the people they support and for society through occupational therapy.
The Movement Building and Membership Directorate is about providing fantastic membership experience, interactions, and services to RCOT members. They are focused on their members and member growth. RCOT teams are working to understand, support and activatetheir membership, to bring the profession together into a powerful movement for change across the UK. RCOT are aiming to inspire their members, build communities and support members to be as effective as possible, individually, and collectively.
**Description**
To strategically respond to their membership to facilitate collection and interpretation of member and non-member intelligence
Responsible for developing a member engagement strategy and turning this into detailed integrated plans with clear targeting, success measures, data capture and analysis and audience segmentation's
Responsible for creating mechanisms and channels to gather insights into the membership experience and membership offer
Identify and work with a wide range of groups members (including non-members) to help secure the delivery of positive member outcomes from membership
Line management of the member engagement support role.
Collate, analyse and disseminate member feedback to other parts of the organisation
Use your understanding of the membership offer e.g. member journey and touch points and member benefits to capture understand the member value proposition.
Link membership engagement activities and outputs to member growth and member retention
Use appropriate data insights to add value to membership engagement activities
Be cognisant of GDPR issues in relation to member engagement activities
Build relationships with members and see identified projects through to conclusion
Confidently communicate and work with a wide range of professional audiences
Gathering member insights into our priority areas i.e. students, new graduates
Responsible for RCOT awards and grants process
Work with directorates and teams across the organisation e.g. Brand and Marketing team to communicate insight gathering opportunities, the annual conference team to identify themes and speakers, the Practice and Innovation Team to share insights from memberengagement activities.
Create data informed reports and analysis to inform the work of the organisation
**Profile**
Strong interpersonal skills, with a professional demeanour that generates trust and confidence of a wide range of audiences, having a drive for continuous improvement and development
Sound experience and exposure to membership bodies, organisations and professional associations
A strong organiser with the ability to handle conflict and keep calm under pressure, able to respond and work at pace
Highly analytical, solutions driven and have practical ability to create or adapt strategies to suit changing and evolving situations
Sound management experience within similar environments and have highly developed written and verbal communication skills which include presenting and report-writing
Proven project management skills and the ability to manage complex projects with multiple stakeholders from start to finish
Strong effective leader, you be able to work as part of a team and collaborate effectively providing matrix and thought leadership, influencing colleagues at all levels and provide advice and guidance to senior leaders
Confident and proficient in using digital technologies to work collaboratively and productively in a hybrid working model, championing and promoting new ways of working
An enthusiasm to live and model the RCOT values across all areas of work
A demonstrable passion for embedding environmental sustainability principles across all areas of work
High levels of self-motivation, enthusiasm and passion for the professional field you represent
A demonstrable passion for including equity, diversity and belonging principles across all areas of work
**Job Offer**
Rewards and benefits are just one part of the reason RCOT is a great place to work. They offer significant benefits, including private healthcare, Christmas closure and an Employee Assistance Programme. In addition, they offer a hybrid working model whichoffers a blend of home and office-based working.
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