Global Media Planner

4 months ago

London, United Kingdom EssenceMediacom Full time

**Who are we?**

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom London*

**Who is **Royal Canin**?**

Founded in France in 1967 by a veterinarian, the Royal Canin Brand is a global leader in pet health nutrition. Unknown to many, Royal Canin belongs to Mars Inc. Mars is one of the biggest family-owned companies in the world, with more than $35 billion in annual sales. Their biggest business is pet care and Royal Canin is their biggest brand together with Pedigree. In an industry that continues to adapt to popular trends, RC has the mission to be known as the reference in health nutrition in pet care. It is a knowledge-based premium brand, that provides the most precise nutritional solution for cats’ and dogs’ health needs. The brand is a global brand that is present in more than 40 markets, reaching premium cat and dog owners as well as partnering in B2B with vets and breeders.

**Global Planner**

Client: Royal Canin (Mars), London

**The** role**

This role is to work within a centralised European planning team across the Royal Canin brand in 16 markets.

The team’s main role is to develop appropriate full-funnel media plans based on a globally defined strategy for each of our markets and deliver that brief for deployment, supporting them in seeing that through to successful execution. This role requires an interest, and ideally some experience, in planning across both Brand and Performance campaigns as the team looks after the full media mix for RC across Europe, with 4 of the 16 markets currently operating in the D2C space.

This is a key client-facing position that requires strong relationships and communication skills as well as an excellent organisational approach to infrastructure. The successful individual will be expected to manage a direct report as well as work seamlessly with cross-functional teams, to promote harmony across the account.

As a Planner, you will be supporting the team to manage and implement our digital transformation agenda, ensuring Royal Canin is getting the most value out of its digital business partnerships.

Success will require toggling between seeing the bigger picture - for annual planning and overarching regional performance - and the forensic detail of multiple market campaign management.

The Planner will have direct client contact and is responsible for work coordination with the Senior Planner and Exec in the team. The Planner will report to the Senior Planner and work closely with the entire team on the planning processes from brief to execution to reporting with local buying teams for the clients in each market.

**How we work with the client**:
At EssenceMediacom, we run both planning and buying assignments for Royal Canin following a pitch win in 2017. We are structured into a Global team and regional hubs, with the Global team working collaboratively with the Royal Canin Global client team headed out of the South of France, and the Regional hubs working with the Royal Can Regional and Local clients all over the world.

The EssenceMediacom Global and Regional teams work in synergy to deliver the most effective and efficient campaigns across many markets for RC. We also pride ourselves on delivering ground-breaking digital campaigns that are truly at the forefront of digital innovation. We work together with our Connected Execution hub teams who are charged with executing the campaigns, predominantly across Search, Social, and Display.

We are an integral part of Royal Canin’s team; globally, regionally, and locally. We have a de

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