Digital Marketing Manager
1 day ago
**Digital Marketing Manager / Milton Keynes / Hybrid (1 day a week)**
Want to work for one of the worlds most well-known and well-loved pizza brands???
Forward Role are working with DOMINOS and are recruiting for a**Local Digital and Marketing Manager**, to accelerate local digital marketing, so the customer sees no obvious differentiator between our national and local digital communications.
This is to ensure maximum profitability for their franchisees, maximize lifetime value of their customers and ensure they deliver outstanding results.
This role will also have accountability for managing their local digital agencies as well as look to the market for new options to support our local ambitions.
The**Local Digital and Marketing Manager** will work with their internal teams and 3rd party agencies to deploy digital campaigns at a hyper local level, driving industry leading customer engagement, journey orchestration and increased personalization,ensuring customers are exposed to the right message at the right time regardless of the media used. Driving process efficiencies where possible through automation to include local deals and messaging within national campaigns and lifecycle journeys.
As the **Local Digital and Marketing Manager**you will
- Be the main point of contact with a select group of franchisees for all local digital and marketing activity within their sphere of control, plus support where necessary the local
- Workwith local third-party agencies who are involved in deploying local digital campaigns including leading regular Business Reviews on performance to continually optimise ways of working
- Responsible for the approval process of all local campaigns with a mindset to reduce the turnaround window to suit franchisee needs
- Work alongside the wider Digital Teams to ensure local and national plans run alongside each other ensuring learnings are shared across the teams
- Support franchisees with all local SEO optimisations and local social pages to drive enhanced SERP visibility and performance
- Raise the profile of local digital as a great means of driving sales performance and champion the importance of it across franchisees
- Be seen as the expert in local digital and local marketing by educating and helping franchisees on plans to improve their digital sales; where that be traffic generation, customer acquisition, order frequency, app penetration techniques, CRM automation,churn prevention, conversion optimization or simply understanding digital in general
**Knowledge Skills & Experience**
- Proven experience in digital marketing ideally at an agency as an account manager (CRM, digital and performance marketing)
- Previous experience working in a franchisee model/ client manager (desired)
- Understanding of data, analytics and customer analytics, customer targeting and segmentation techniques that lead to direct response
- Advanced analytical skills taking data and tell actionable stories
- ability to analyse and interpret results with a view to continuously improving and leveraging for future activity
- An understanding of social, digital display and other performance channels
- Strong Project Management skills in a fast-paced environment
- Results orientated and driven by positive performance
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of currentpermanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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