Public Relations Officer

4 days ago

London, United Kingdom The Royal British Legion Full time

Salary

£30,452 to £32,452 per annum (including London Weighting)

Package

Permanent. Full Time 35 hours per week. 28 days annual leave plus bank holidays, Employee Assistance Helpline, Life Assurance. Voluntary Benefits: Group Pension Plan, Cycle to Work Scheme, Charity Worker Discounts.

Contractual hours

Blank

Basis

Full time

Job category/type
- Public Affairs & Policy

**The Role**

At the Royal British Legion, we believe in building on potential. As PR Officer your ability to initiate, plan, co-ordinate, respond to, advise on and implement a range of PR and media activities could have a real impact on people’s lives.

At its heart, RBL is a people organisation. People who want to do the very best for others, while at the same time making the most of the opportunities and experiences we offer them.

We are the country’s largest Armed Forces charity, with 210,000 members, 50,000 volunteers and a network of partners and charities; helping us give support wherever and whenever it’s needed.

As PR Officer you will be responsible for securing maximum public awareness of and support for the charity and its work as part of the Public Relations team.

You will work on high profile campaigns and events such as the upcoming commemorations for Falklands 40 and the annual Poppy Appeal. In recent years, the RBL’s PR Team has been at the heart of a series of major national events including the 75th anniversaries of D-Day, VE Day and VJ Day and the charity’s centenary service at Westminster Abbey attended by Her Majesty The Queen.

The work of the RBL’s PR team extends year-round and includes delivering creative campaigns to tell the stories of people we help, driving awareness of our political campaigning activity, developing stories and content for use across the organisation, working with high-profile ambassadors and engaging with national media during key events.

**If successful, the main duties of your role will be**:

- Identifying opportunities for increasing public awareness and understanding of the work of the RBL.
- Researching, developing and co-ordinating media campaigns on behalf of the RBL. Writing and editing press releases; articles for in-house and external publications, creating speeches and items for the organisation's website and intranet. Answering enquiries from journalists and other organisations and speaking in public at presentations and press conferences.
- Developing and maintaining good working relations with the media, including national newspapers, magazines, radio and television.
- Working with the Digital team to develop content relevant for our social media channels.
- Co-ordinating with regional PR staff to ensure communications activity in the RBL’s regional offices is consistent with overall strategic communications objectives.
- Identifying key opportunities, gaining buy in and support for initiatives and acting as a representative of the RBL.
- Offering support to RBL members and staff regarding PR policies, practices, procedures, programs and actions, fostering an awareness and understanding of the importance of sharing knowledge and beneficiary experience.
- Providing a critical supporting role to the PR Manager; assisting in the preparation, delivery and reporting of key performance indicators.
- Providing event management assistance in support of Marketing and Communications objectives; including guest and volunteer logistics and support, supplier management, securing of venue and programme/scheduling.

This role will involve hybrid working, travelling on some days each week to our Head Office in Borough, London SE1 1AA, and working from home on other days.

**About the Royal British Legion - Careers in Marketing and Remembrance**

Across the country, in every city and on every street, the RBL is there to support our Armed Forces community.

Our Marketing and Remembrance teams ensure that the RBL’s key messages are delivered and understood by people across the nation. Not just by those we are here to support, but by everyone in this country who owe a debt of gratitude to all who have served. It's this mission, this scale, this challenge and the values we all live by, that makes the Legion such a fulfilling place to thrive.

Whether it’s through our Brand, press and television coverage, or integrated digital campaigns, as a member of our Marketing and Remembrance teams, you’d help ensure the unique contribution of the Armed Forces community is never forgotten. While inspiring people to engage with the Legion and make an impact for good.

This team is made up of people with a broad range of skills from an even broader range of sectors. If you were to join, together you’d implement the brand and marketing strategy, and deliver events like the Festival of Remembrance.

So, whatever your talents and expertise, if you want to give your days meaning. To put your passion into a role with real impact. To support people and be supported yourself. In an incl

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