Digital Marketing Analyst
4 days ago
**DIGITAL MARKETING ANALYST**
**Up to £55,000**
**Leicester (Once or Twice a Month)**
Are you a results-driven individual who wants to make a REAL impact from day one? Do you have an analytical background? If you answered yes to any of these questions, then this NEW challenge may be calling We are looking for a Digital Marketing Analystwho is able to identify the performance of various channels and recommend changes to drive more spend and profit.
**THE COMPANY**
The company is a globally renowned retailer which offers a variety of products and services. Headquartered in the UK, this company has a rich history in British culture, yet has stayed ahead of the curve by undergoing digital transformations and becomingmore data-driven. Moving into the future, the company is looking to continue to evolve in the digital world whilst maintaining a highly collaborative culture that cultivates performance and results.
**THE ROLE**
As a Digital Marketing Analyst, you will be a key member of the Data Analytics team by:
- Observing the performance of key channels and campaigns by liaising with teams across Digital Marketing and Data Engineering.
- Observing and driving spend by looking at the incrementality of Facebook, Google and Instagram adverts and looking at how that impacts Customer Attribution
- Analysing campaign performance by running A/B tests and making recommendations to various stakeholders to stay to ensure that performance is continuously kept to a high standard.
**SKILLS AND EXPERIENCE**
- Substantial experience and knowledge of Google and Facebook adverts and their respective marketing platforms.
- Commercial experience with using SQL
- Commercial experience using A/B Testing, specifically in campaign and paid search work.
- Must be commercially driven with Digital Marketing experience in relevant positions.
**HOW TO APPLY
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