Senior Product Marketing Manager

3 weeks ago

Bromsgrove, United Kingdom Culture Recruitment Ltd Full time

This market leading, FTSE100 organisation has a fantastic opportunity for a senior Product Marketing Manager to support the development of their retirement solutions business. The role will be a member of their newly created Product and Investment MarketingTeam and they are looking for a product marketing specialist specifically in annuities.

You can expect to work in a hybrid manner with time spent working in the office and at home, to suit the individual while balancing this with business requirements.

You will be a senior member of the team that creates brand differentiation of retirement solutions through the delivery of creative, though-provoking and market leading content across multiple media so that target audiences understand and are interestedin learning more about the organisation's products and investment solutions.

There is a strong focus on responsible investment and ESG which reflect the brand's sustainability ambitions. Some understanding and experience of this would be beneficial.

**Key Responsibilities**
- Take a leading role in the development of the marketing strategy to promote the brand's credentials in retirement solutions
- Create engaging investment marketing and product collateral and brochureware that helps customers understand their retirement options
- Ensure consistency of messaging across all platforms, marketing media and audience channels.
- Create new product and investment marketing communication tools to promote the key aspects of the different products and propositions
- Ensure collateral reflects sustainability priorities
- Work with the wider Marketing team to ensure the creation of web pages and promotion through social channels and through video, webinars and events
- Deliver go-to-market campaigns to support products and propositions
- Ensure all marketing initiatives comply with regulatory requirements, Conduct Risk (Customer at the Heart), Consumer Duty and Treating Customers Fairly

**Person Profile**
- Passionate and seasoned product marketer with a clear understanding of the regulatory environment associated with pensions and savings
- Experience in retirement solutions and annuities products gained probably from working in an asset manager, pensions provider or wealth management firm
- Highly experienced in developing messaging suitable for both B2B and B2C audiences, with a track record of delivery from idea through to development and implementation
- Experienced in fast paced environments and working within a matrix organisation, you will be a brilliant stakeholder manager and relationship builder with excellent influencing skills.
- Above all, you'll be creative, curious and have a positive can-do attitude.

**Rewards & Benefits**
- Up to £70,000 basic salary per annum (neg)
- Generous bonus
- Flexible hybrid working
- 38 days holiday (including bank holidays)
- Generous pension
- Private medical care
- Enhanced maternity and adoption leave
- Range of other financial services and lifestyle flexible benefits

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