Marketing Officer

Managed by: Marketing Manager & Director of Marking and Communications

Department: Marketing Location: Waddesdon

Waddesdon is an historic house and garden open to the public. Created by Baron Ferdinand de

Rothschild from 1874; it is home to the Rothschild Collection.

Waddesdon’s collections are exceptionally rich in fine and decorative arts of the 18th century

assembled by three generations of the Rothschild family. Since 1957 the Manor has been owned

by the National Trust and today it is managed by a charitable trust, the Rothschild Foundation,

under the chairmanship of Lord Rothschild.

We welcome around 350,000 visitors to the property and over 2 million browsers to our websites

each year. Waddesdon offers visitors a programme of changing exhibitions, talks and tours,

family activities and public events. The income from our private events business, shop,

restaurants and sixteen-bedroom hotel help support opening the Manor to the public, our

education programme and the care of the buildings, collections and gardens.

Overall purpose

The Marketing Department is headed by the Director of Marketing & Communications and

includes Marketing Managers for Waddesdon and the Rothschild Foundation, Marketing and

Press Officers, a Travel Trade Executive and is expected to expand in the coming months.

This role has responsibility for implementing marketing activity to promote on-site events,

catering and retail sales and will also contribute to Waddesdon’s overall visitor marketing

through implementation of targeted communications around exhibitions and cultural activities

on site.

The Marketing Officer is a creative individual, excellent at copy, who thinks in terms of

engagement and online conversation as a way to extend Waddesdon’s reach and is familiar

with traditional as well as digital marketing tools. An appreciation of the balance of cultural

and commercial considerations in a cultural visitor attraction, and an ability to match

messages, media channels and tone of voice to the needs of different audience segments is

important.

Key areas of activity
- Implement plans to meet commercial targets for hospitality and retail, in particular

encouraging increased on-site spend in the shops and catering outlets. Work with the
Marketing Manager, Head of F&B, Head of Retail and Head of Public Events on
promoting all the activities within the grounds.
- Promote first time visits by developing new audiences and returning visitors for ticketed

events. These include activities and festivals, such as the official opening of the Manor,
Easter, Summer season, ChilliFest, Christmas Fair, Luna Cinema. Promote all music and
theatre events, using a range of digital and social media channels as well as posters and
print.
- Provide practical support for public events, sharing materials, coordinating signage and

liaising with traders to share images and stories through our owned channels.
- Drive admissions (seeking to attract new paying audiences), brand awareness, events

ticketing revenue and spend per head (via catering and retail) through digital channels
including: website, e-marketing and social media.
- Create copy for regular What’s On and solus e-newsletters targeting different

audiences with messages about on-site events, exhibitions, talks and tours, catering
and retail.
- Work with images, video and basic design packages to create digital assets for

campaigns.
- Update online ticket sales communications and setting up ticketing for event as agreed

with Marketing Manager
- Liaise with our internal teams, ticketing and website providers regarding as required on

FAQs, cancellations, swaps and refunds and ticket-related emergency messaging due to
weather or other closures
- Keep commercial content on our websites (including the National Trust website) up to

date using CMS web editing tools and ensuring search optimisation and cross-selling
events, catering and retail lines.
- Contribute to the overall marketing of Waddesdon through attendance at

departmental meetings as required.

Skills & Experience

The Marketing Officer is an accomplished relationship-builder and communicator combining
audience awareness, commercial drive, campaign creativity and thoroughness in
implementation. Excellent written, verbal, digital and social media skills are essential. To have
some experience in marketing, developing social media channels, web editing, or experience
within catering, event promotion or a heritage environment will be an advantage.

Waddesdon is a busy organisation and with multiple projects on the go, you will need to be
extremely well organised, able to think on your feet and to prioritise your own work as well as
work within a team. Flexibility and an ability to build relationships at all levels across different

disciplines will be essential. You will need excellent interpersonal skills and to demonstrate
flawless attention to detail.

Competence using a contact database, e-newslet