Marketing Executive

7 months ago

Milton, United Kingdom Taylor and Francis Full time

**Company Description**
Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

**What we offer in return**:
**At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.
**What you will be doing**:

- Ensure T&F has highly effective, and brand aligned content. Design creation activities including
- Editing and creation of graphic and image collateral
- Creation of graphics and presentations
- Creation of infographics, headers, banners and other collateral
- Creation of and usage of design templates
- Ensuring all design activities are within brand guidelines
- Awareness of the appropriate, legal, safe and effective use of AI tool
- Managing within agree design budgets
- Collaborate with Regional teams, SOE team, Insight team, Workflow Managers and others to ensure content & copy are fully SEO optimised and drive best possible conversions
- Collaborate with the web trading, Insight team and others, to support optimisation of customer journeys
- Close adherence to briefing process (SLA and governance) for all work into the Digital Delivery, Merchandising and CRM groups.
- Support the management of all workflows in line with ROI goals and brand guidelines.
- Ensure constant development orientation with use of latest tools and techniques - specifically including AI techniques, tools, processes and thinking

**Qualifications** What we are looking for**:

- Detailed and strong experience in content creation, content creation KPIs on common marketing platforms, content creation tools, techniques and technologies.
- Demonstrable experience and expertise and a high degree of proficiency in their area;
- Advanced knowledge of page layout, proof marks/mark-ups, stylesheets and ability to follow design templates
- Good knowledge of Litho Printing, Digital Printing, 4 colour process and Pantone Colours
- Colour correction and picture manipulation
- Good knowledge of difference between web and print design
- Very good Knowledge of Mac OS, InDesign, Photoshop and Acrobat
- Concept development, picture research and image manipulation
- Effectively manages all information related to projects and corresponding KPIs.
- Able to effectively present information to a variety of stakeholders
- Maintains advanced knowledge of new marketing/industry trends

**Additional Information** What we offer in return**:

- An excellent work/life balance with a fantastic, flexible working culture.
- 25 days annual leave per year
- 3 additional discretionary days for Christmas each year
- 4 paid volunteering days each year
- Employee assistance programme - offering 24/7 well-being support
- Bonus and commission (if applicable)
- AXA private medical insurance
- Share Match - Plan that matches every share purchased with two free shares.
- Pension scheme
- Life assurance, plus optical and medical care.

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