Head of Uk Content Marketing
4 days ago
The key objective is to support business line priorities and raise awareness of the firm’s brand among key audiences, by creating effective digital-first campaigns, multi-media marketing and sales collateral for their range of ETFs.
**Key Accountabilities**:
- Work with the global head to make ETFs appear more visible, bolder and assertive to clients and prospects
- Run the London based content team as well as acting as the main point of contact for all business line colleagues within the London branch
- Support the team head in all major points of the global content team activity.
- Deliver content and campaigns aligned to the priorities of the business - most notably for ESG, Climate, Thematic and Fixed Income, with a focus on creative and engaging storytelling
- Define relevant, impactful and differentiated marketing messages for product ranges
- Develop tactical marketing pushes based on multiple sources of information such as financial market events, ETF flow trends and research
- Plan and deliver a suite of materials in partnership with index providers or other external partners to support key product initiatives
**Skills Preferred / Required**:
- Strong leadership abilities with the experience to manage projects in a global environment
- Strategic marketing experience within an investment management firm is essential
- Demonstrated ability to write for different audiences and media
- Demonstrated ability to prioritize and manage simultaneously longer-term strategic assignments and immediate needs to produce high-quality results in a timely manner
- Understanding of ETFs is desired
- Able to think outside the box and a good team player
- Critical and creative thinker
- Knowledge of regulatory and industry rules, guidelines, and standards
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