Paid Media Lead

4 days ago

London, United Kingdom BMS Performance Ltd Full time

The role of **Paid Media Lead**:
Our client is looking for a driven and hands on individual who will be confident in supporting and heading up the growth of the PPC sector within the digital marketing division. This is a vital role for this fast paced company.

Working closely with the wider digital team, you will look at the digital strategy and focus on the growth of digital channels, with the main objective of providing the sales team with a number of high quality leads.

It is an exciting time to be joining the EMEA Marketing team in this well-known company as they continue to grow.

Responsibilities of the **Paid Media Lead**:

- Manage the EMEA cross channel paid media and agency budget, maximising measurable ROI.
- Manage Paid Social and Video lead generation with support from the agency, embedding audience, creative and content testing frameworks.
- Support the on-going optimisation of landing pages and lead generation forms.
- Align with and complement the SEO strategy.
- Work in collaboration with sales and onboarding teams to maximise sales conversion of digital leads
- Work with product and data teams to ensure paid platforms are receiving appropriate 'offline' sales pipeline conversion signals & audiences from Salesforce, for measurement, targeting and optimisation.
- Work with data team on measurement, attribution and reporting best practice.

To be considered **you must have**:

- Degree educated or equivalent
- Proven track record of creation and delivery of successful digital marketing campaigns, ideally with lead generation, paid social and paid search experience
- Manage agency relationships and delivery and be the 'go-to' for all things paid media.
- Confident and articulate communicator capable of inspiring strong collaboration in a global organisation.
- Strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.

The **company**:Our client are a global fintech company that connect companies around the world by using payment and risk management tools. They were founded over 20 years ago and now have offices across the globe. They are looking to rampup their paid activities and are in need of a paid media specialist who can help drive growth and allow the company to hit their business objectives.

The package for **Paid Media Lead**:

- Basic Salary - £60,000 - £70,000 with bonus
- Flexible working

**Location**: The position of Paid Media Lead is hybrid working based in London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role. If you have recently met with a BMS Consultantat our London office, please contact them directly to discuss this opportunity.

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