Head of Marketing

2 months ago

Welshpool, United Kingdom Mash Group Full time

Marketing and business development experience required
- Full driving licence essential

**Job Role**
To have responsibility for developing, implementing and executing a strategic marketing plan for the entire organisation including all lines of business and brands in order to attract potential customers and retain existing ones. Planning and promotion of the Company Products, Brand and Services, overseeing the marketing activities and brand awareness alongside leading a marketing team. Overall playing a critical role in aligning creative direction with the company’s strategic goals.

**Responsibilities**
- Plan and execute a marketing strategy for the organisation and for new and existing products or services
- Oversee the implementation of the marketing strategy
- Develop a brand strategy
- Set and administer an annual marketing budget
- Create and manage a calendar of events such as webinars, events, and conferences
- Guide the day-to-day activities of the marketing team
- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the organisation’s social media presence
- Manage and measure marketing campaign costs
- Report on the effectiveness of marketing campaigns using pre-determined KPIs
- Utilise data for marketing campaigns, interrogating the organisation’s databases and external data
- Identify new business opportunities
- Conduct market research studies
- Negotiate with media agencies and secure agreements on the production of promotional materials

**General Duties**
- Work safely, consider the safety of others and work within the guidelines stated in the Company’s Health and Safety Policy.
- Ensure the security of all Company assets and data
- Work flexibly, to accommodate learner requirements
- To comply with the Company’s Safeguarding policies at all times
- To comply with the Company’s Equality policies and legislation
- To support the organisations core values
- Attend any relevant training / personal development programmes

**Knowledge, skills and abilities**
- Ability to challenge discrimination in all forms
- Strong project management and people management skills.
- Leadership and influence all aspects of professional proactive and effectively participating in and contributing to professional learning networks.
- Ahead of data analysis ensuring trends are monitored alongside the positioning of competitors.
- Ability to critically appraise own practice, and adapt it appropriately.
- A car user would be essential as the post-holder will be required to travel regularly on business

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