Digital Lead Generation Executive

3 months ago

Brighton, United Kingdom Projects Abroad Full time

**Digital Lead Generation Executive at Projects Abroad**:

- **Projects Abroad UK, Brighton**_

We are proud to be an award-winning organisation that has the gold standard in international volunteering and internships. Through energy, excellence, and empowerment we strive to create safe, stress-free, and meaningful experiences for our participants.

Our plans for the future are big. We believe that meaningful travel provides a defining experience for young people as they move from adolescence into adulthood, and we know that the work we do transforms communities.

We have an exciting opportunity for a Digital Lead Generation Executive to join our team. Working as part of the digital marketing team, reporting to the Head of Digital Marketing, this role offers the opportunity to design and improve on our online advertising campaigns using a range of digital touchpoints to reach the B2C lead generation target.

**Key Responsibilities and Accountabilities**:

- Generate qualified inbound enquiries through the effective implementation of data-driven digital marketing campaigns to satisfy lead generation targets.
- Conduct and review keyword and audience research to make sure ads are targeted to the most relevant people and search queries.
- Proactively identify opportunities to improve search engine optimisation, including ownership of a high-quality link building strategy.
- Oversee the development and quality of display ads, creating ad copy and social media content.
- Control the budgets and settings of each campaign to make sure they’re achieving the expected ROI.
- Using analytics tools, compile detailed and easy-to-read reports that give insights and suggested solutions based on those reports.

This role is ideal for someone located near to or within an easily commutable distance from Brighton, East Sussex. Hybrid working is available.

**Job Types**: Full-time, Permanent

**Salary**: £25,000.00-£30,000.00 per year

**Benefits**:

- Additional leave
- Casual dress
- Company events
- Company pension
- Sick pay
- Work from home

Schedule:

- Monday to Friday
- No weekends

Supplemental pay types:

- Bonus scheme

Ability to commute/relocate:

- Brighton, BN1: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital Marketing: 3 years (required)

Work Location: Hybrid remote in Brighton, BN1

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