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Marketing Coordinator
8 months ago
**About 11Arches**:
11Arches is the production company of multi award-winning Kynren - an epic tale of England.
In the coming years, we will open 11Arches Park, the newest theme park in the UK - extending Kynren's groundbreaking epic live action show and immersing you in a thrilling travel through time.
The onsite production team is expanding rapidly because of our growth plans, and we are looking to build a full team fit for year-long operations. Therefore, we are searching for an enthusiastic and talented Marketing Co-ordinator who can work autonomously to enhance our day-to-day marketing activities.
We are looking for someone with a positive, can-do attitude and entrepreneurial spirit, prior experience is desirable but not necessary as 11Arches will provide you with all the training you need to be successful.
**Job Purpose**:
To manage all marketing platforms for 11Arches, including our website and social media accounts, developing content that is engaging, up-to-date and reactive.
To co-ordinate the day-to-day activities of the Marketing department, working closely with the Marketing Director to build the 11Arches brand to increase our exposure and reach in the UK.
**Key Outputs and Accountabilities**:
**In this role, you will be involved in all aspects of the Marketing department, including daily marketing management, social media, e-marketing, sales, PR, and marketing administration.**
- To consistently update our website content, being responsive to referral traffic and developing content that boosts website activity and ticket sales.
- To support the day-to-day management of our social media channels, ensuring that we post regularly to engage our audiences.
- To ensure consistency of brand message and style on all work, managing the asset library (logos, photos, and videos), ensuring that it is clearly labelled and organised.
- To prepare social media content plans, scheduling posts that are consistent with Kynren’s identity whilst also posting reactively with live content.
- To help to co-ordinate social media content, creating videos and photographs for marketing collateral.
- To manage all communications on social media platforms by responding to queries in a timely manner, providing excellent customer service.
- To manage the marketing calendar, updating your progress on the marketing activity planner and carrying-out administrative tasks.
- To run marketing reports relating to ticketing and customer data, monitor website activity and measure the effectiveness of our social media content.
- To manage all review sites e.g., TripAdvisor /Google reviews, keeping all information up to date and ensuring reviews are responded to.
- To be the key point of contact for Travel Trade, organising direct visits and telephone calls with key coach operators, promoting the Kynren product and developing personal relationships.
- To work closely with the local community, attending exhibitions and networking events to promote Kynren and start to pique interest in the 11Arches theme park.
- To manage the bookings programme, monitoring key clients to ensure that Kynren achieves its forecasted sales plan.
- To proactively develop relationships directly with the local media, pursuing stories and promoting PR opportunities that are happening on site.
**Person Specification**
**Essential**
- Personable, friendly, and confident manner.
- Highly organised and efficient to manage the booking process for all groups, from interest to purchase.
- Good ICT skills with a thorough knowledge of the Microsoft package, including Word, Excel, PowerPoint.
- Resilient and able to work to a strict schedule.
**Desirable**
- Experience of working on social media platforms.
- Creative skills including photography and videography suitable for day-to-day social media content.
- Adobe InDesign and Adobe Photoshop.
Please note that this job description and person specification is not intended to be prescriptive or exhaustive; it is a framework to outline the main areas of responsibility. Other duties may need to be allocated from time to time to ensure an efficient service during the 11Arches events season.
**The nature of 11Arches means there is significant out of hours working and a flexible approach to working hours is required.**
**Job Types**: Full-time, Permanent
**Salary**: £22,000.00-£26,000.00 per year
**Benefits**:
- Company events
- Company pension
- Enhanced maternity leave
- Enhanced paternity leave
- Free parking
- Life insurance
- Sick pay
- Work from home
Schedule:
- Monday to Friday
**Experience**:
- Digital marketing: 1 year (preferred)
Work Location: In person
