Senior CRM Executive

2 weeks ago


Birmingham, United Kingdom Greater Birmingham Chambers of Commerce Full time

**Senior CRM Executive**

**Salary £29,000**

An opportunity has arisen for an experienced individual to join the Marketing team as a Senior CRM Executive to develop strategies through CRM to support the growth of an active membership base.

Reporting to the Digital Marketing and CRM Manager, you will play a significant role in the process to develop, monitor and deliver a multi-channel CRM strategy that engages our members and customers with dynamic, personalised, targeted and relevant marketing campaigns across all life-cycle stages. This is an exciting opportunity for an ambitious and pro-active individual to help define the CRM strategy and fully integrate the CRM across all levels of the business.

Through campaign development and automated programs, you will create clear and compelling campaigns to drive strong engagement and commercial performance, coordinating teams to ensure the efficient and timely deployment of all campaigns.

**Key responsibilities will include**:

- Plan and support a high-level customer communication strategy, across all channels, through the creation of customer segments and profiling
- Manage the end-to-end delivery of automated dynamic and personalised communications - this will cover planning, briefing, building, testing and implementing all activation and onboarding CRM communications
- Analysing customer insights and working with internal key stakeholders to refine customer segmentation and highlight key areas of opportunity for the team
- Monitor and report on campaign performance and KPIs to drive continuous improvement in results

**Essential Skills**:

- A minimum of two-three years in a CRM-related role with proven experience in campaign planning delivery and optimisation
- Demonstrable knowledge of CRM techniques
- High levels of computer literacy

Experience of Microsoft Dynamics, as well as CSS coding and HTML creation would be advantageous.

Greater Birmingham Chambers of Commerce is an equal opportunity employer.

**Job Types**: Full-time, Permanent

**Salary**: £29,000.00 per year

**Benefits**:

- Company events
- Company pension
- Free parking
- Life insurance

Schedule:

- Monday to Friday

Ability to commute/relocate:

- BIRMINGHAM: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- CRM software: 2 years (required)
- Marketing communications: 2 years (required)

Work Location: Hybrid remote in BIRMINGHAM



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