Marketing Manager- Manufacturing Group

4 days ago


Halifax, United Kingdom FARR ASSOCIATES RECRUITMENT LTD Full time

**Marketing & Communications Specialist**

**Halifax**

**£30,000 Circa**

**My client has introduced a new strategic Marketing role into the business and is looking for your B2B Commercial Product Marketing background to manage the Marketing for this technical brand.**

**You will need to be confident working in a stand alone role and reporting into the Directors and Business Associates. The role can be part home based working if prefered.**

**Utilising your skills and expertise to continue effectively building the ‘COMPANY’ brand through creative communication and marketing, writing and implementation of PR and Social Media activities, events and communications.**

**The Role -**
- You will be responsible for promoting company products, services and brand by influences existing branding and creating new ideas around the marketing and brand strategies and budgets._
You will also be required to manage and optimise digital functions, including websites and presence on social media.
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations.
- _Campaign planning - in close co-operation with internal team managers and technical teams._
- Supervision (expansion) of social media activities and support to other departments in this area, such as using social media platforms or recruitment platforms to support with advertising vacancies._
- Organising and attending events such as conferences, trade shows and exhibitions.
Conducting market research, for example using questionnaires and focus groups.
Evaluating marketing campaigns -_
- E-marketing - develop and deliver e-marketing campaigns, using in-house tools, to support achievement of campaign objectives. Also, to include the proactive use of other electronic platforms._
- Advertising/Direct Mail - to manage the development and delivery of relevant and effective campaigns._
- Exhibitions - Proactively improve the coverage, relevance and quality of exhibition activity inc. identifying relevant events, developing display material, managing logistics and event management._

**Skills and Experience Required**:
Minimum of 3 years’ B2B commercial marketing experience with proven ability to meet and exceed targets within a B2B Manufacturing, Construction or Retail environment desired.
- Copy writing, story origination/development of Media planning, campaign delivery
- Exhibitions/events - management of exhibitions and events from identification of events to delivery
- Web/electronic - content management. Use of e-marketing, social media content.
- CRM - proactive use of a CRM system.

Proven experience marketing strategically in a current commercial market.

**This is a stand-alone role so you must be confident in your ability and aware that you will be strategically involved in all aspects of the role from campaign planning and agency management to coordinating exhibitions and attending events.**

This company have an excellent track record in creating leading opportunities, offer a fantastic working culture. If you would like to find out more about this position, in the first instance please call me.

Lisa Farr

Recruitment Specialist

**FARR Associates Recruitment Limited**

**M



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