In Memory Marketing Manager

3 days ago


London, United Kingdom Red Personnel Full time

**In Memory Marketing Manager** required by a well-known charity based in central London to manage and develop their highly successful In Memory programme which could have a huge positive impact on people’s lives. You will be responsible forthe implementation of supporter strategy and supporter journeys, marketing and managing the In Memory programme, including the delivery of their annual campaign and events, to deliver significant net income to the charity. You will oversee stewardship activityto all supporters, ensuring an excellent supporter experience, and maximising retention. You will also oversee all marketing activity aimed growing the number of In Memory donations given from within the existing supporter database.
This is a full time, permanent role - salary circa £37-39k per annum plus benefits - interviews asap via MS Teams - hybrid working (home / remote and office based)
Duties include:

- Work with the Product Manager - Cash Giving to draft annual and campaign budgets for In Memory programme administration, development and supporter marketing
- Provide campaign briefings to supporter care teams and other supporter facing representatives as required. Be responsible for briefing data selections for direct marketing activity, including all segmentation and prompting strategies
- Responsible for the line management of a Campaign Co-ordinator, overseeing their day to-day tasks and ensuring that all allocated duties are carried out in an organised and timely manner
- Build effective relationships with partner/supplier organisations, managing service delivery to agreed standards and contributing to supplier performance reviews, and contract management as required
- To ensure that all activities conform to the Fundraising Regulator’s code of practice, data protection regulations and all other relevant industry regulations



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