Midweight Copywriter

2 weeks ago

London, United Kingdom Green Park Content Full time

**Mid-Weight Copywriter**
**Hybrid - London, UK**

*
Introduction*

Green Park Content's continued success is dependent on the strength and depth of our valued long-term client relationships.

Our clients trust us because we deliver Brand publishing, SEO Insight, Content Production and Paid Media Campaigns, with a can-do attitude and the tenacity it takes to make great work happen - and great work is common goal that fuels us all

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors.

This role description covers the main aspects of the Mid-Weight Copywriter role. However, a job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

**Why the job exists**
- To serve the editorial needs across the business, including our clients and internal departments.
- To ensure the highest level of editorial quality is produced consistently.
- To support the Head of Content & Senior Editor in copy matters as required, across editorial, social media, internal/external business communications.

**What the job covers**
- Delivering the highest quality editorial content, based on performance analytics to the client each month.
- Supporting the planning and scheduling of editorial and social content production.
- Concepting social media content for our clients, writing appropriate copy to accompany these, and working with our design team to bring them to life.

**Responsibilities**
- Writing editorial and social copy for a variety of clients, within a variety of sectors such as beauty, food & drink, lifestyle & wellness.
- Writing editorial and social copy for internal/external business communications, where required.
- Working closely with the SEO team on delivering highly optimised content.
- Create social and editorial content calendars that align to strategic priorities.
- Working within editorial and channel best practices to deliver exceptional quality for our clients.
- Participating in ideation sessions for content creation, where required.
- Provide updates within the business on social media best practices and key features that may impact our strategic delivery of work.

**Required Experience**
- 5+ years writing optimised SEO copy in the digital space, across social media and editorial.
- Keen understanding of SEO and editorial best practices.
- Experience in writing non-search based editorial content.
- Experience concepting and planning social media content, in line with channel best practices and strategic priorities.
- Primary focus will be Instagram but other channel knowledge is advantageous.
- Ideal but not essential - experience in localisation and transcreation for different markets.
- Ideal but not essential - multi-lingual, preferably Western European languages.

**Reporting and Communication Structure**
- This role reports to the Senior Editor.

**Performance Review and Personal Development**
By the Head of Content on the basis of:

- Overall quality and performance of editorial output
- Editorial outputs and deadlines being met each month;
- Client relationship and satisfaction with editorial content quality and performance;
- Peer feedback as collated by line manager;
- Execution and review of the editorial best practice & TOV guide created;
- Relationships with other operating companies/departments;
- Interpersonal/communication skills;
- Being a team player;
- Demonstrating the core values of Green Park Content;

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