Pr Officer

**Location**: The role is based at the Trust’s office in West Berkshire, although our flexible working policy offers a blend of home and office-based working.

**Accountable to**: Head of Communications

**Start date**: As soon as possible

**House of work**: Permanent, full-time (35 hours). At least three days per week at our Newbury office, with flexible working arrangements available.

**Salary range**: £24,000 - £27,000 depending on experience

**Purpose**

To effectively communicate the Trust’s mission, raise awareness about mental health issues, and engage with key stakeholders. The PR Officer plays a crucial role in shaping the charity’s public image, promoting its initiatives and increasing its visibility in the media and the community. By developing and implementing public relations strategies, the PR Officer supports the charity’s objectives of encouraging mental health conversations and providing support and resources to those affected by mental health challenges.

**About the role**

You will be able to build strong relationships with media outlets and influencers, securing media coverage to promote the charity’s initiatives. We value diversity and encourage the promotion of inclusive stories and narratives that reflect the experiences of diverse communities. You will have the opportunity to co-create compelling content across various channels, ensuring representation and inclusivity in the materials we produce.

In addition, you will coordinate brand awareness events, engage with stakeholders and effectively manage crisis communications. The PR Officer serves as a spokesperson for the charity, ensuring that its messages are effectively communicated, understood and supported by the public.

Projects are always varied as we have a steady mix of larger, fully integrated campaigns alongside smaller marketing projects for all our key functions: charitable activity, fundraising and workplace programmes. Your contribution to our campaigns will help us create an inclusive and equitable environment where everyone feels represented and supported.

Your position within the charity will be key to all departments and your output will show that you really are making a difference.

**About the Trust**

The Charlie Waller Trust was set up by the Waller family in 1997 in response to the loss of their son and brother, Charlie, who tragically took his own life whilst suffering from depression. We have since become one of the UK’s most respected mental health charities.

Our overarching mission is to educate young people and those with responsibility for them - parents and carers, teachers, college and university staff and employers - about their mental health and wellbeing. We recognise the importance of diversity and equality in mental health conversations, ensuring that our educational resources and outreach efforts are inclusive and accessible to individuals from all backgrounds.

The Charlie Waller Trust is a great place to work, with around 20 employees and over 40 freelance mental health trainers, speakers and experts.

**About our team**

This role sits within our growing Comms Team, reporting to the Head of Communications. We are a hardworking and friendly team, all highly skilled and experienced in our fields and passionate about helping support and educate people in looking after their mental health. We value collaboration and believe that diverse perspectives contribute to our team’s success.

We have ambitious plans for 2023/24 and it’s an exciting time to join and be a part of the charity’s future growth.

The Charlie Waller Trust is a great place to work. We care about mental health and wellbeing in our team and have a positive, enabling workplace culture. Our values drive our work:
**Warm**: Positive personal connections are central to mental health; we aim to reflect that in all our relationships with beneficiaries, supporters, staff and volunteers.

**Empowering**: We support all those we work with, and who work for us, to use their minds, hearts, energy and creativity to fulfil their potential.

**Collaborative**: Partnership and cooperation are at the core of our work; we seek the views of those we wish to support and aim to put them at the centre of our activity.

**Compassionate**:We recognise vulnerability in ourselves and others, especially where there is more than one reason people may be vulnerable to mental health problems, discrimination or inequality.

**Open**:We believe in being honest about the way we work, our aspirations and where we need to improve; openness and good communication are key to good mental health.

**Key responsibilities**

1. Develop comprehensive public relations strategies that align with our goals and objectives.

2. Build and maintain strong relationships with media outlets, journalists and influencers. Proactively pitch inclusive stories (crafted by our Stories and Content Manager) and secure media coverage to promote the charity’s initia