Digital Marketing Coordinator

3 weeks ago

London, United Kingdom Beatport Full time

**About Beatport**

For over 15 years, Beatport has been the global leader in DJ and club culture, pushing the boundaries of dance music to all corners of the world. Created by DJs for DJs, Beatport has always been dedicated to innovating new products and services to support evolving generations of music performers and producers.

The Beatport Group includes some of the best-known brands in DJ culture, including Beatport, Beatsource, Loopmasters, Plugin Boutique, Loopcloud, Beatport Streaming, Ampsuite, LabelRadar, & Beatport.io The International Music Summit (IMS). We consistently seek bright, creative professionals with diverse perspectives and backgrounds.

**Where you come in**:
Beatport’s Producer Group (encompassing Loopmasters, Loopcloud & Plugin Boutique) seeks a highly motivated and enthusiastic individual to join our team as a Digital Marketing Coordinator at our Farringdon, London or Brighton offices (Flexible/Hybrid).

In this role, you will work in a small team and be responsible for digital marketing activities. Reporting to the Senior Marketing Manager, you will be required to carry out dedicated tasks, develop your data-driven creative ideas, and become an integral part of a forward-thinking marketing team within the Beatport Group.

**As the Digital Marketing Coordinator, you will be responsible for**:

- Build, analyse, and report on online personalisation campaigns.
- Support the digital marketing team with audience RFM analysis.

Paid Advertising
- Recommend and set up paid advertising campaigns on platforms such as Google Ads, Meta Ads, TikTok, Reddit, and LinkedIn Ads.
- Continuously monitor and optimise ad campaigns, adjusting targeting, bidding strategies, and ad creatives to improve conversion rates and cost efficiency.
- Plan and set up customer acquisition campaigns across the Beatport Producer Group.

Search Engine Optimization (SEO)
- Conduct keyword research and analysis, optimising website content, meta tags, headings, and URLs, and monitoring website performance, keyword rankings, and organic traffic growth using tools like Search Console and Semrush.

Analytics and Reporting
- Lead the UTM tracking strategy across different properties: Plugin Boutique, Loopmasters, Loopcloud, and LabelRadar.
- Provide reports with Google Analytics on key performance indicators (KPIs), such as website traffic, conversion rates, and advertising campaign performance.
- Analyse data and provide actionable insights to improve Beatport's digital marketing efforts.

Affiliate and Influencer Marketing
- Develop and execute influencer and affiliate marketing strategies and creative campaigns
- Identify and build relationships with prominent influencers and affiliates to acquire new customers.
- Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.

**Experience/Qualifications**:
As the Digital Marketing Coordinator you will require:

- 2+ years of digital marketing experience
- Excellent understanding of website analytics tools, such as Google Analytics.
- An analytical mindset with a passion for measuring data.
- A Strong understanding of digital vendor marketplace and trends
- In-depth knowledge of current digital trends
- Experience working with customer acquisition & retention strategies
- Ability to develop, plan and implement short and long-range goals with the flexibility needed to shift directions as the business environment demands
- An evident interest and passion for music software and music production
- A true collaborative personality, someone who is honest, transparent and fearless.
- Effective interdepartmental and collaboration skills
- Advanced oral and written communication skills

**How to apply**

**Benefits**

We offer a responsible and exciting proposal with an international range. The position is within a highly motivated team with a positive working climate, allowing you to express your talent fully. In addition, we offer appropriate remuneration and very good development opportunities within a dynamically growing enterprise. Beyond this, the position provides an intensive integration into the international music scene.
- Participation in company's annual bonus pool program
- Health, dental, and vision insurance (varies by country)
- Remote work options
- A professional environment with room for creativity and fun
- VIP Access to select music events & Livestream
- Focus Days
- Flexible PTO
- + more

**Equal Employment Opportunity**

The Beatport Group strongly supports equal employment opportunity for all applicants regardless of race, colour, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

**Hiring Practices**

The preceding job description has been designed to indicate the general nature and level of work per

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