Eu Marketing Manager

3 weeks ago

Leicestershire, United Kingdom Ashfield Healthcare, part of UDG Healthcare plc Full time

**Company: Ashfield Engage**

**Role: EU Marketing Manager**

**Location: Remote**

**Vacancy Type: Maternity Cover**

**Salary: Competitive**

**Job purpose**:
Manage, develop, and execute the UK/EU Marketing activity while aligning with the overall global marketing direction. The European Marketing Manager will be responsible for key global marketing tasks in addition to their function at the UK/EU level.

**Location and travel**:
UK based

**Key Responsibilities**
- Create and implement the EU Marketing plan based on the agreed global marketing plan and regional business goals
- Create powerful global lead and EU customized campaigns from beginning to end including strategic planning, goal setting, budgeting, target management, follow up, and impact reporting
- Based on the global marketing strategy, develop targeted content to support the growth of the UK/EU region
- Align with the EU leadership team/Business Development and Global Marketing to produce targeted campaigns that drive demand in our key accounts - making a genuine impact on influencers, decision makers, budget holders, and stakeholders.
- Alongside the Head of Global Marketing manage the budget allocation of the UK/EU marketing spend
- Work with the Global Marketing team to leverage key external agencies/freelancers for support in executing the marketing tactics
- Work with the Digital Manager to track, analyze, and share results, as well as using them to constantly optimize brand awareness, familiarity, performance, and results
- Support the Head of Ashfield Engage Internal comms through copy and creative for ad hoc campaigns
- Collaborate with Inizio Marketing/Comms teams for any specific campaign deliverables
- Alongside the Global Head of Marketing, liaise with PR agency to identify UK/EU specific PR opportunities
- Lead the implementation of the brand strategy and guidelines across the UK/EU region
- Work with the larger marketing team to identify events/conferences and negotiate visibility and involvement. Work on key marketing messages for the event. Develop and execute booth/virtual content for the event while working with external agencies if needed.
- Alongside the Global Head of Marketing, coordinate the implementation of the EVP across all marketing material
- Support Global Head of Marketing with ad hoc marketing/communication specific projects
- Recognise, exemplify, and adhere to Ashfield Engage's values

**Job Holder Specification**:

- At least 5 years' experience as a coordinator in marketing, communications, public relations or general management. A marketing qualification and experience in the pharmaceutical industry would be advantageous.
- Applicants will need to have experience in supporting the business development team and driving multichannel communication programs that are effective in engaging a diverse group of stakeholders - both internal and external.
- Excellent written and verbal communication skills in English
- excellent project management skills
- strong communication skills
- a keen eye for detail
- the ability to work well under pressure
- an entrepreneurial mindset
- ability to work alone or in a team, depending on the project
- A commitment to our values - quality, partnership, ingenuity, excellence and energy - is essential.

**Background**

Ashfield is a fast-paced place to work where you will be highly valued. We will give you all the support, training and encouragement you need to deliver first-class results for our clients. With an international reach and great support, the opportunitieshere are wide and diverse.

It is our people that have made us successful, and we are committed to our values: Quality, Partnership, Ingenuity, Expertise and Energy.

Ashfield Engage UK is an equal opportunity employer. Employment at Ashfield Engage will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of gender, sexual orientation, marital or civil partner status, genderreassignment, race, religion or belief, nationality, ethnic or national origin, disability, age, pregnancy

Thank you for your interest in Ashfield.

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