Propositions Lead

6 months ago

London, United Kingdom Vodafone Full time

**Location: Newbury or London (Hybrid*)**
**Salary: Excellent basic salary plus bonus and Vodafone benefits**

**Hours: Full time 37.5 hours per week - Monday to Friday**
- Hybrid - At Vodafone UK we believe that through collaboration and connection we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. Our “Office in a Box” home working kit will provide you with everything you need, no matter where you are.

**Who We Are**

We’re a global technology communications company that empowers people and businesses to stay connected and thrive in a digital world. With a focus on innovation, sustainability and earning customer loyalty, we leverage cutting-edge technology to offer products and services that enhance communication and improve lives.

At Vodafone UK, diversity isn’t just a buzzword, it is core to who we are as a company. We’re proud to be certified as a Great Place to Work and are committed to driving inclusion for all; creating a workplace that is fully representative of the communities and customers we serve.

**Be part of Vodafone Business UK, a team that are revolutionising how customers use technology and connectivity. With our extensive range of products and services, we help all kinds of organisations - from small, local businesses to multi-national corporations - unlocking the potential of new technologies, including 5G, AI and the Internet of Things (IoT).**

The Customer Propositions team is at the heart of Vodafone Business and plays an integral part in driving Vodafone’s market ambition within the IT and Communications market, with responsibility for delivering customer propositions that add clear differentiated value for both our customers and our business - allowing us to win in the market and deliver our ambitions for profitable growth.

**What you’ll do**

This is an exciting period of growth for the Propositions team, and this role focuses on developing and showcasing Vodafone’s customer solutions, not as standalone propositions but as a curated package, tailored to different verticals/industries or segments e.g. Healthcare or Manufacturing. The role holder will work with their wider proposition and marketing colleagues to build out the compelling why Vodafone for story, along with influencing the build and design of new propositions driven from market research and insight tailored to the specific areas of the market being worked upon
- Commissioning and delivering customer insight and research to support the development of future propositions, promotions and opportunities for Vodafone
- Evaluating market opportunities for future developments utilising analyst reports and market data.
- Developing and planning different proposition strategy and objectives (identifying target markets, target setting, competitor analysis, and performance management), for the different segments and verticals being worked upon
- Develop differentiated proposition positioning that sets us apart from the competition and messaging framework that will utilised across VF Business for both internal and external communication that clearly articulates our USP and clear customer benefits/outcomes.
- Creating an engaging and focussed launch calendar for your proposition areas working closely with senior stakeholders to get buy in and marketing colleagues to ensure cascade of messaging to customers across all relevant segments.
- Managing senior stakeholder relationships with Sales, Commercial, Marketing, Brand & Product leads to ensure that launches are aligned, and sales are achieving commercial objectives with regular updates.
- Managing senior stakeholder relationships including preparing communications for EXCO and GMT updates and presenting at ELT level
- Working closely with Product Managers and GTM Managers to bring new proposition capability to market with full end to end customer journey and launch campaigns and provide them with key market trend analysis.
- Working closely with the direct and in-direct segment leads, sales and commercial teams to produce sales plans, targeted marketing activity and stakeholder engagement and manage category in life to drive the performance of the existing portfolio
- Working with Online, Digital, Social and PR to drive consideration for your proposition portfolio

**Who you are**

A role in the customer proposition team requires a great understanding of our customers, our competitors and the market but also a focus on brilliant execution to take those ideas and turn them into reality. We are also looking for individuals with flair and imagination to think differently about what we do going forward; all great sales journeys start with the customer proposition.
- Experience of leading cross-functional teams/projects
- Commercial experience and understanding with ability to develop business cases and build KPIs to manage in-life

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