Digital Marketing Coordinator
2 months ago
**Introduction**
We are looking for an experienced Digital Marketing Coordinator to join our Marketing department at Starrett Europe. We are based in Jedburgh, Scottish Borders but this role can be performed remotely in the UK or Europe. This is a brilliant opportunity for someone with proven experience in digital marketing.
**The Company**
Listed on the NY Stock Exchange with a turnover in excess of £250m and approx. 1,500 employees the LS Starrett Company is a global organisation which operates three major manufacturing plants with locations in the US, China and Brazil. We have distribution centres in Scotland, Canada, Australia, New Zealand and Mexico.
We are the largest manufacturer of saw blades and are No. 1 for holesaws within the UK market and on Amazon.
For over 140 years, the Company has been a recognized leader in providing measurement and cutting solutions to industry.
**The Role**
Duties & Responsibilities will include, but are not limited to:
- Develop and execute digital marketing campaigns that align with the company's overall marketing strategy and goals
- Manage and optimize digital campaigns across various channels to ensure maximum performance and ROI
- Conduct market research and use analytics tools to measure and analyze the effectiveness of campaigns
- Use marketing automation tools to create and manage lead nurturing campaigns
- Work with the web development partners to optimize website performance and improve the user experience
- Deal with customers direct and deal with complaints and negative feedback, while being competent at collecting customer data to analyse interactions and visits and use this information to create actionable insights
- Take responsibility for managing the digital partners responsible for content
- Provide feedback and suggestions for continuous improvement of marketing materials and processes
What you will bring:
- Experience with marketing automation tools, such as HubSpot or Marketo
- Technical knowledge of system backends and analytics, with the ability to convert data into actionable insights
- Strong analytical and problem solving skills, with experience using analytics tools such as Google Analytics
- Ability to manage successful social media campaigns and a solid understanding of social marketing
- Excellent communication and collaboration abilities
- Ability to work in a fast-paced environment, managing multiple projects simultaneously
- Experience with A/B testing and conversion rate optimization
- Knowledge of HTML, CSS, and basic web development principles is a plus
- Experience in managing Amazon Ads campaigns, creating Amazon A+ Content, and managing Amazon product listings.
- Experience with CMS Word Press
What we offer:
- Competitive salary
- Profit-related bonus scheme
- Staff well-being initiatives
- Full training
**Benefits**:
- Company events
- Company pension
- Life insurance
- On-site parking
- Sick pay
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus scheme
**Education**:
- A-Level or equivalent (preferred)
**Experience**:
- Digital marketing: 2 years (preferred)
Work Location: Remote
Application deadline: 07/04/2023
Reference ID: MKT/DigMarCo/220323
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