Head of Digital Marketing
2 months ago
**About the role**:
- _
Are you a digital marketing expert?_
- _ Do you have experience of managing complex digital projects in a global company?_
- _ Would you thirive in a diverse and entrepreneurial environment?_
At International SOS, our Head of Digital Marketing is responsible for the design, delivery and evaluation of integrated marketing campaigns across the Group, to source and maximise marketing & sales qualified leads. This role requires superb integrated marketing communications experience with a successful track record of planning, delivering and measuring complex digital projects as well as lead generation and nurturing campaigns on an international scale.
**Key responsibilities**:
- Leads our growth & innovation in digital communications, growing our brand presence in digital channels, their understanding and positive sentiment amongst all service users.
- Maintains & improves the website estate, as well its dashboard measurement, quality control and local microsite governance.
- Assures we have SEO fine-tuned and top search words in first three google searches.
- Supports regional and central marketing teams with effective end-to-end digital marketing campaigns to achieve business objectives, utilising appropriate marketing channels for lead generation and nurturing.
- Lead, digital innovation and incubator process of finding, testing and adopting new software including AI. As well as governing & safely decommissioning where appropriate the software estate.
- Monitors and evaluates campaign delivery against objectives. Looks at new reporting options and marketing attribution models.
- Working collaboratively with regional teams to develop global standards, which improve prospecting and the customer journey.
- Support the growth of our Group-wide social media strategy, planning and campaign activation.
- Provide statistical insights to support the regular and on-going initiation, monitoring and help improve the effectiveness of marketing plans.
- Analyse campaign data and write monthly group marketing campaign reports.
- Motivate others through own commitment and dedication to deliver results, encouraging teamwork by actively suporting the team.
**About you**:
- Extensive experience in developing and executing digital communication activities including campaigns (Eloqua), SiteCore or another CMS (web master) either in-house or digital agency side.
- SEO experience.
- Experienced in using the Adobe creative suite, especially InDesign and Photoshop.
- Must have international experience or exposure and able to work with professionals, regional and global team.
- Ability to work in a multi-lingual, multi-cultural environment where consensus is the norm.
- Superb influencing skills at all levels, networking ability and confidence with senior decision makers.
- Adaptable, agile minded and curious
- Seasoned marketeer - ideally in a business-to-business (B2B) or professional services company/agency.
- Excellent time management skills with the ability to successfully manage numerous projects simultaneously and drive change.
- Educated to degree level with a specialty in Business, IT, Digital or Marketing or Communications.
- Demonstrates impeccable oral and written English communication skills.
**Benefits**:
- Competitive salary and incentive scheme
- Warm, supportive, and open company culture
- An opportunity to thrive in a global environment
- Hybrid working
- Birthday holiday and option to purchase additional annual leave
- Comprehensive Benefits Package: Private Pension, Private Medical Insurance, Life Assurance and more
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