Optimisation Specialist

8 months ago


Mansfield, United Kingdom Frasers Group Full time

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME

**Job Description**:

- Helping deliver a test, iterate and learn mentality within all areas of optimisation
- Implement fascia (Sports, Premium or Luxury) level strategies which coincide with the overarching roadmaps & KPI’s
- Implement Search & Merch capabilities to create a best in class solution for all brands
- Help conceptualise and build a personalised experience, by brand, creating audience-based strategies onsite across Search, Merch & Personalisation
- Drive the day to day optimisation of Search & Merch for the fasica, ensuring we are putting the customer at the heart of all our efforts
- Ensure we follow our Search & Merch playbooks, deploying best practices wherever possible
- Analyse test results and compile detailed views of outcomes and learnings
- Working closely with the Digital Trading Teams & Optimisation Managers to provide relevant analysis and ensure the availability of insights relative to our KPI’s
- Help Build, develop and manage weekly reporting on key insights and results
- Collaborate with Digital Product to ensure the alignment of priorities and resource required

**Qualifications**:

- Commercial & Analytical mindset
- Knowledge of GA and digital insights
- Passionate about customer behaviour, optimising online experiences and an interest in wider digital practices
- Experience using Multivariant platforms/tools such as Optimizely, VWO, Dynamic Yield, etc
- Experience in using and managing Search & Merch tools like Algolia, Attraqt, etc
- Ability to identify areas of change, recommend future actions and help deliver implementation
- Knowledge of UX & UI

Additional Information

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

- ** Think without limits** - Think fast, fearlessly, and take the team with you.
- ** Own it** **and back yourself**:

- Own the basics, own your role and own the results.
- ** Be relevant - **Relevant** **to our people, our partners and the planet.



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