Copywriter

3 weeks ago


Thanet, United Kingdom New Appointments Group Full time

We are on the lookout for a talented copywriter to join our clients digital team and help them create content that drives customer engagement and introduces their globally recognised, beloved brands to new audiences.
- As a Copywriter, you will be responsible for producing and editing content for our websites, marketing channels and other platforms. You will be involved in the content strategy planning and will have the opportunity to use your creativity to create content that is SEO and marketing friendly. You will also be working closely with the brand teams, digital team and an external agency to ensure the content is in line with the tone-of-voice of each individual brand.
- If you are an experienced copywriter who can create engaging and informative content, we would love to hear from you.
- You will be accountable for:
- Uploading and managing products using CMS tools, ensuring accuracy and consistency
- Working closely with the wider digital and brands team on external and internal brand voice initiatives
- Driving updates and testing of website landing pages and improve key metrics through testing
- Using SEO best practices to inform your blog, landing page and meta-description content, while remaining true to each brand's unique tone of voice
- Managing a content marketing calendar, planning the creation and delivery of multi-channel content that will deliver our overall marketing goals
- Monitoring and reviewing existing content online to ensure relevancy and to maintain the performance of content
- Coordinating sign off for all assets from brand teams
- Supporting the wider digital team with product launches, delivering the content needed to help achieve launch goals
- Identifying key selling points and create copy that appeals to a range of audiences

You will be able to demonstrate the following experience:
- Understanding of SEO best practices to write creative copy that includes effective keyword placement
- Experience in driving retention/increased time spent on website through optimisation of landing pages and content
- Experience working with a tone of voice, challenging it and helping to evolve it where necessary
- Strong skills in ideating and creating original content that targets a specific audience

Benefits & Remuneration:
- Competitive salary
- Early finish Friday
- 25 days' holiday + bank holidays
- Great working environment