Av Planner/ Buyer

3 weeks ago

London, United Kingdom EssenceMediacom Full time

AV Planner Buyer - BG3

**Overview of role**

***

MediaCom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.

We are the only agency to simultaneously hold the title of Agency Network of the Year across all 5 of the industry’s biggest awards, whilst recently being named Campaign’s Media Agency of the Decade.

We are looking for a diligent buyer with at least one year of TV buying experience and has some knowledge across other AV channels such as Online Video, Addressable TV, OOH TV, Cinema and Radio, so they are equipped to work on one of the UK’s biggest and most forward-thinking advertisers - Tesco, Coca Cola and CRUK. There will also be opportunities to be involved in the Planning across these channels.

**Reporting of the role**

This role reports directly into the Account Manager and Account Director, along with reporting into relevant Trading Heads regarding value management, quality and channel coordination.

**3 best things about the job**
- MediaCom’s strength has always been our people. This team really reflects that. We’re a tight team working to deliver great data-led work to our clients
- A widely varied client base makes for a great place to grow your career as it gives everyone in the team a real breadth of experience
- An extremely supportive and encouraging leadership team that puts their team’s development first

**Measures of success**

**In three months, you would have**:

- A good understanding of Mediacom’s planning and buying tools and data points and be able use them effectively and buy campaigns successfully

**In six months, you would have**:

- Developed strong AV + Radio planning and buying skills

***

**In 12 months, you would have**:

- Responsibility and autonomy to deliver great campaigns from start to finish with mínimal involvement from your manager or AD.
- Developed strong client relationships and attend external meetings without more senior AV presence
- Have a good understanding of other media and the role of AV in the connected system

**Responsibilities of the role**
- Responsible for the AV buying across Tesco and CRUK and initially support the AM and AD in planning across AV and Radio. Ensure delivery against quality and pricing vs deals is being adhered to and to regularly communicate campaign delivery with the internal account team and the client.

***

**What you will need**
- At least a year of TV buying experience
- Knowledge of the UK TV marketplace, along with other AV media such as Radio, Cinema and VOD
- Attention to detail is key
- Organised and be able to prioritise tasks
- Drive and enthusiasm to work on huge clients
- Knowledge of industry media buying tools (all media e.g. BARB, Media Ocean, Caria, Prisma and Jet)
- Pro-actively forge relationships with media owners
- Commercially astute and excellent negotiation skills
- Strong interpersonal skills and good communicator
- Collaborative and ability to build strong relationships
- Excellent numeracy skills
- Ensuring all billings are accurate and all financial queries and issues are resolved in a timely manner.
- Communicating booked plans to implementational planning
- Driven & committed
- Multi skilled in media buying
- Up for the challenge of helping shape the commercial product of MediaCom
- A real team player who has the ability to share their knowledge

**About **Essence**Media**c**om**

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

*Although we cannot make guarantees, we welcome conversations about flexi

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