Influencer Marketer

3 weeks ago

Stockport, United Kingdom NJR Recruitment Full time

**Location**
**Salary**
**Posted on**
**Reference**
**Benefits**
***

Stockport
£28000 - £30000 04/03/2024
NJR14382
Plus Benefits

DESCRIPTION

Influencer Marketer
Stockport - Hybrid Working

Are you creative, driven and willing to work in a fast-paced and exciting ecommerce business?

If so, we have an incredible opportunity for you

Our client is a leading arts and crafts ecommerce site. They produce the best inspiration, ideas and products for crafting enthusiasts seeking unbeatable offers, value and service. As Influencer Marketer, you will play a pivotal role in driving our brand\'s digital presence, revenue, audience growth and customer engagement.

You will be responsible for building and nurturing relationships with influencers and affiliates across various social media platforms, working closely with cross-functional teams, and analysing campaign performance.

As an Influencer Marketer your key accountabilities will be:
Identify and recruit influencers and affiliates who align with our brand and target audience
Develop, manage and maintain strong, mutually beneficial relationships with influencers and affiliates
Negotiate contracts, compensation, and deliverables with influencers and affiliates
Collaborate with the marketing team to develop influencer marketing strategies that align with overall marketing goals
Plan, execute, and optimise influencer marketing campaigns, including content creation, posting schedules, and tracking results
Ensure all influencer-generated content aligns with brand guidelines and messaging
Work closely with influencers to brainstorm, create, and review content, ensuring it resonates with the target audience
Track and analyse influencer marketing campaign performance, using data to make data-driven decisions
Prepare regular reports to evaluate the effectiveness of campaigns and make recommendations for improvement
Ensure that all influencer partnerships comply with relevant advertising guidelines and regulations
Oversee contract execution and payments to influencers
Monitor competitor activity and recommend ideas to improve our performance

Key Experience, Skills and Attributes:
B2C experience in influencer, affiliate marketing or a marketing degree
Ability to manage and build a network of influencer and affiliates with a proven track record of generating sales and leads
Strong knowledge of social media platforms and emerging trends
Excellent negotiation and communication skills
Creative thinking and the ability to spot opportunities for collaborations
Proficiency in marketing analytics tools and platforms
Exceptional organisational skills and attention to detail
An ability to prioritise well and work under tight deadlines
Proactive and able to drive results unsupervised as well demonstrating strong teamwork skills

Beneficial But Not Essential:
Experience with affiliate and influencer marketing platforms such as Upfluence

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