Head of Product Marketing

3 weeks ago


London, United Kingdom TransferRoom Full time

TransferRoom is a hyper-growth B2B SaaS business on a mission to change the football transfer market for the better. We do this by empowering football clubs, agents and players to be successful in the transfer market by giving them real-time market intelligence and direct access to a global network of decision-makers.

Since our launch in 2017, clubs have used TransferRoom to facilitate over 3,000 transfers, and we are proud that today over 650 clubs from 60+ countries and 100+ leagues are currently using the platform.

**Brief intro to the role**

TransferRoom is looking for a dynamic and visionary Head of Product Marketing to orchestrate Go-to-market own product launches and strategy for the company.

**What you’ll be doing**:

- Lead launches for new products and features and oversee their successful adoption
- Own messaging and product positioning, value proposition and benefits that will resonate with our buyers
- Develop a strong understanding of customers' pain points and ensure that product communication is centered around the benefits and value of adopting and using products and features
- Develop competitive analysis to understand opportunities in the market and points of differentiation vs competitors
- Collaborate with product, sales and customer success teams to monitor and communicate the value of an existing feature to customers through a range of channels
- Collaborate with product and content teams to produce sales collateral, including explainer videos and how-to content
- Educate customer-facing teams on new product features
- Play a central role in communicating and messaging our products at the TransferRoom Summits

**Characteristics**:

- Organized: Strong attention to detail and an ability to multitask and work effectively in a fast-paced environment
- Curious: Excited about understanding customer needs and pains
- Collaborative: Team player with excellent collaboration and communications skills and a positive attitude
- Attention to detail: Obsesses over the finer points of design and aesthetics
- Visionary: Can see the big picture and guide marketing efforts accordingly
- Results-driven: Sets and achieves ambitious goals

**Who you are**:

- Product marketing at a B2B SaaS company for 5+ years
- Demonstrated success in launching new products and collaborating with go-to-market teams
- Demonstrated success implementing scalable content and collateral such as slides, videos, copy etc., to explain products and features
- Well-versed in working with new products and features, from conceptualization to messaging to successful adoption
- Degree-level qualification or equivalent experience

**What’s in it for you**:

- 25 days holiday plus bank holidays
- We are a unique combination of a scale up with security; a business that is growing at incredible pace and with no layoffs to date nor on the horizon
- Work in a fast scaling category creating company with smart teammates who love what they do; we have an 85% Employee Satisfaction Score and a Likelihood to Recommend of 8.5.
- Benefits include
- Employee assistance programme
- Life insurance
- A Pension plan via Nest
- Extended Maternity and Paternity leave
- Learning budget for everyone
- A generous employee Referral Bonus scheme
- Team building days and events
- Cycle-to-work scheme and an annual travel season ticket loan
- ‘Matched Giving’ programme where we donate when our employees donate


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