Mobile App Trader

7 months ago

London, United Kingdom Levi Strauss & Co. Full time

You're an original. So are we.

We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.

Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Denizen®, Signature by Levi Strauss & Co. and Beyond Yoga.

About the Job

We are recruiting for a Mobile App Trader to join our European Ecommerce team. This is an exciting time to join a growth-channel team, with opportunities to develop your skills and make your mark.

The purpose of this role is to support the Mobile App Trading & Operations Manager to operate the commercial execution of the Levi’s Mobile App for our European markets. The App is in its fourth year for some European markets and in naissance for others.

The App Team’s objective is to develop the experience relative to the lifecycle of the App product and build the strategy for the future vision in support of the overall Digital DTC strategy, while continuing the positive commercial journey.

Based in our Central London or Brussels office, you will report to the Mobile App Trading Manager and you will manage an App Specialist whilst working closely with European Cluster, Global Product IT, and Cross functional teams across all geographies.

**Responsibilities**:
CMS Management & Content Execution
- Manage and further develop the App CMS to create and publish content, support copy translations, update filters and facets across all markets the App is live in.
- Working directly within our Customer Engagement platform, Cordial, managing and supporting App Specialist with push notifications. Consult with Cordial Account Managers on upcoming changes and new functionality/opportunities to enhance CX and trade.
- Support App Specialist with merchandising categories, navigation and discovery feed content to execute in-season trading and showcase key stories.
- Implement Loyalty activations for site and App using the Benefits Tool, working closely with regional Loyalty leads and the Global team.
- Driving Core KPIs à Drives CVR, AOV, UPT and CSAT as core KPIs to deliver sales, optimizing the consumer journey across all funnels.
- Oversees the team action in delivering excellence and accuracy across the App through strong organization and seamless go live processes.
- Drive and execute stories and product calendar against commercial expectations and performance, in collaboration with Trading lead.
- Support App Specialist with App Content Requirements - develop and deliver content production briefs to the creative studio.

Reporting
- Represents industry trends and promotional activities to the wider team, being a voice for the competition. Conduct and share industry reports and benchmarks leading into the Monthly Product Release Calendar and highlighting opportunities.
- Conduct and collates App Analysis using Web Analytic tool (Adobe Omniture) to contribute to key strategic decision making and App/on-site actions.
- In collaboration with Data & Analytics partners, create category, funnel, device and country dashboards to better understand and improve site performance.
- Report out during Monthly Business Review and Weekly Trading Meetings, serving up commercial opportunities.
- Conducts App/Web, Returns and Sales analysis to understand the holistic performance of promotions, looking at revenue, share of overall performance and the net impact of driving conversion, feeding information back to cross-functional partners to drive more efficient promotions. Work with retail partners to see what insights sharing can support the experience for our European market’s consumers.
- Provide insights, analysis and recommendations to global partners to support the development of new features and functionality.
- Work with performance marketing team and App manager to develop reporting on deep linking performance by channel, utilising dashboards within Branch (mobile measurement platform).

Future App Development and Team
- Owning overall accountability for the full European App trading planning and execution.
- Developing talent and building effective team processes, in cooperation with the Global and Digital Merch, as well as other cross functional teams such as Site Ops, Merchandising and Performance Marketing
- Attend external vendor workshops and training to develop skillset and understanding of platforms we use and explore opportunities with new vendors.
- Review competitor propositions and how Levi’s App compares, pairing with insights and consumer feedback. Circulate recommendations with wider business and global partners to influence roadmap.
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