Social Media Content Creator

7 months ago

Leeds, United Kingdom Vintage Cash Cow Full time

**About the team**:
Marketing is an in-house team at Vintage Cash Cow; we are close to the action and know the business inside and out. It all starts with us

**About the role**:
As our team grows, we have created this new role to bring in a social expert to plan, develop, curate and measure brilliant social media posts that align with our campaigns and business goals. From creating a social strategy, writing scripts, and shooting authentic videos to driving customer UGC, you will find new and best ways to resonate with our core age 60+ audience.

You will own organic social from day one, and over six months, help to control performance social on Facebook, YouTube, Instagram and TikTok. You’ll have a solid appetite to hit targets, measure results, and constantly optimise our effectiveness.

Exceptional knowledge ensures you understand the latest technologies and social trends and have the experience to influence the team. You will also need to collaborate and build excellent working relationships across internal departments such as Customer Engagement and Marketplace. Strong planner, analyser, writer, and creative.

**Key goals and objectives**:

- Build well-informed and highly engaging organic social for a 60+ audience
- Support paid social, our most successful channel
- Connect our TV and radio to a new social audience

**In your first three months, you will**:

- Fully understand our business, marketing and brand objectives
- Create a strategy and action plan for our organic social
- Test and learning, start to gain a larger, more engaged audience
- Connect performance and above-the-line campaigns to social

**In your first six months, you will**:

- Own organic social and start to harness paid social
- Make brilliant connections across the business and with customers, getting great content on-tap.

**In your first year, you will**:

- Have changed the way we do things, utilising AI to advance our creative process
- Have complete ownership and control over Facebook for paid social
- Have a large bank of the most successful templates, tools and authentic content
- Plan six months ahead, with the ability to predict success

**Key responsibilities**:

- Plan shoots, graphics, animations, collaborating with a delivery team
- Execute scripts and shoots, work with design creatives on graphics
- Measure performance and show proof on a shared platform

**Essential skills and experience**:

- Previous experience in a proven successful social media role
- Excellent knowledge of Facebook, Instagram, YouTube and TikTok
- The ability to work with image and video editing software (Photoshop, Canva, Premier Pro)
- Familiarity with social media management tools (Hootsuite, Buffer or Later)
- Strong understanding of social media KPIs
- Have a test-and-learn mindset and strong work ethic; enthusiasm is a must
- Writing accurate and highly engaging scripts and prompts

**Desirable skills and nice to haves**:

- A genuine interest in antiques, collectables and vintage
- Hands-on art direction, graphic design and photography skills
- __________________________

**The Details**:

- **Location** **of** **Work**: Hybrid Working, 3 days in office, 2 days wfh after the onboarding process.
- Working on our sites, Vintage Cash Cow:

- Pure Offices, Morley, LS27 7LE.
- Overland Park, Morley, LS27 7JP.
- **Benefits**:

- Be part of a rapidly growing company with so many opportunities to progress
- ️ Free lunch, tea, coffee and snacks every day
- 25 days annual leave
- Cycle to work scheme
- Medicash
- 2 Community/ Charity days per year
- Oliva Mental Health
- Monthly contribution towards your gym membership
- Regular socials and events
- __________________________
- At Vintage Cash Cow, we prioritise inclusivity and collaboration among departments to promote knowledge and expertise. We welcome individuals who value these principles and are ready to make a valuable contribution._
- ___________________________

**About Vintage Cash Cow**

There's an elephant in the boardroom. The unchecked consumption, constant growth and focus on 'buying new' is not an option in tomorrow's market. Companies around the world must stop their reliance on finite resources that can't keep coming out of the ground. Changing consumer behaviour is demanding companies change; less new, fewer short-life items, more reCommerce, more reuse, and more recycling. The cost-of-living crisis is catalysing and accelerating this change; it's simply cheaper to do the right thing.

You'll know that buying and selling old and vintage items isn't easy for most people, so we've set out to change that. Vintage Cash Cow is on a mission to become the leading brand for buying and selling all things vintage, valuable, and occasionally peculiar. By delivering unrivalled convenience and care with our fair, trustworthy and personal service, we believe we can own this space in the UK and overseas.

We aren't doing this entirely alone. We've raised VC investment from Dutch Found

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