Marketing Executive

6 months ago

Crewe, United Kingdom Ryman Full time

All the teams in Ryman, in our stores and in our Retail Support Centre, demonstrate our passion for retail, by putting our customers first and sharing the vision to keep our customers at the heart of everything we do. We deliver results with energy, enthusiasm and passion. We are all resilient, innovative and adaptable team players.

**The Role**:
Our Retail Marketing Executive is a key role in our marketing team to help deliver customer focused, on brand in-store campaigns and category point of sale executions within our retail estate.

The role is varied and will manage and actively drive in-store point of sale, lead in new category initiatives, store openings/refits and oversee the creation and implementation of own brand packaging and other printed collateral.

**Role of Department**:
The marketing team is responsible for delivering POS and marketing communications in store, advertising, PR and social media activity, creative development, own label packaging, CRM, leaflets & publications, events and other activities to help drive sales both in-store and online, engage customers and support the awareness and development of the Ryman brand.

**What you will get from us**:

- Fantastic training to help you complete your role and be the best you can be, with the option to continue your development into a more senior role, if you choose to progress within the business
- A great Team to work with where you can progress and make a difference at all levels
- Competitive Salary
- Holiday Allowance
- Free Parking
- Subsidised Canteen
- Company Pension scheme
- Apprenticeship scheme to continue your development
- Generous discount at TPRG and on our amazing benefits hub

**What will you do?**
- Overall responsibility for the in-store point of sale through from brief to agency, creative management, print production and in store implementation
- Deliver effective customer focused point of sale and other printed materials to communicate the seasonal plan, in-category campaigns/initiatives, and brand/corporate communications on time, to brief and in budget
- Manage key agency and print supplier relationships
- Drive forward retail campaigns, ensuring that all activity is fully integrated across key functions and that it is communicated effectively to stores to ensure success
- Act as central point of contact for information and advice on all retail marketing activity
- Capture learnings from each campaign through close liaison with key stakeholders to develop to develop best practice solutions and drive plan of continual improvement
- Lead on new store and store refit marketing plans, from briefing to implementation
- Establish effective relationships with all stakeholders to ensure a cohesive plan across the business
- Manage the creative development and roll-out of own brand packaging projects
- Test new approaches to POS and communications in-store
- Manage ad hoc marketing projects as and when required

**What we would like to see in you**:

- Prior experience of varied marketing communications in a retail marketing role is essential
- First class project management is a prerequisite, with the ability to prioritise/juggle several work streams at once and work to tight deadlines in a fast paced environment
- A sound knowledge of the print production process and print market would be beneficial but not essential.
- Needs to be extremely well organised, a confident communicator and a good organiser of colleagues and external agencies
- Highly literate, and highly articulate in written and verbal communications with a good creative eye

**Who we are**:
Henry J Ryman, founder of Ryman, opened his first store in London at Great Portland Street in 1893, and there is still a store there today. Ryman is part of Theo Paphitis Retail Group, which comprises Ryman, Robert Dyas, Boux Avenue and the London Graphic Centre.

**Ryman is committed to the unlearning of unconscious bias, diversity and inclusion long term, which will remain a key focus for all aspects of our business and operations. From our product production in our supply chain to our extensive workforce, we aim to be transparent in our efforts to become a thriving, diverse and inclusive place to work.

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